Car rentals Audience in Italy
Car rentals has an estimated audience of 9,826,670 people in Italy. 36.1% are female, 63.9% are male, average age 42.0. Top regions: Lombardy, Sardinia, Sicilia. Top brand affinities: Used car, Door County, Wisconsin, Lakes, Car dealership, Crossover (automobile).
The average Car rentals fan in Italy is 42.0 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sardinia, Sicilia. Top brand affinities include Used car, Door County, Wisconsin, Lakes, with strongest over-indexing on Used car (2.27× the country average). Demographically, the Car rentals audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Car rentals fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 42.0 |
| Estimated audience size | 9,826,670 |
Audience persona
The typical Car rentals fan in Italy is more male, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Used car.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,267,758 | 0.73× |
| Sardinia | 1,237,500 | 9.32× |
| Sicilia | 854,326 | 1× |
| Lazio | 826,765 | 0.69× |
| Tuscany | 683,026 | 1.05× |
| Campania | 642,822 | 0.58× |
| Veneto | 539,799 | 0.69× |
| Emilia-Romagna | 442,426 | 0.55× |
| Puglia | 430,055 | 0.64× |
| Piedmont | 334,690 | 0.46× |
| Trentino-Alto Adige/Südtirol | 278,566 | 1.5× |
| Liguria | 156,845 | 0.57× |
| Calabria | 118,303 | 0.39× |
| Friuli-Venezia Giulia | 102,528 | 0.55× |
| Marche | 79,120 | 0.32× |
| Umbria | 67,145 | 0.42× |
| Abruzzo | 65,836 | 0.3× |
| Basilicata | 24,221 | 0.27× |
| Aosta Valley | 16,882 | 0.67× |
| Molise | 14,995 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 2.27× | Cars & Mobility |
| Door County, Wisconsin | 1.96× | Travel & Leisure |
| Lakes | 1.6× | Travel & Leisure |
| Car dealership | 1.88× | Cars & Mobility |
| Crossover (automobile) | 1.88× | Cars & Mobility |
| Ecotourism | 1.71× | Business & Career |
| Autohero | 1.72× | Cars & Mobility |
| Plug-in hybrid | 1.74× | Cars & Mobility |
| Mortgage loans | 1.54× | Business & Career |
| Peugeot 3008 | 2.23× | Cars & Mobility |
| Audi Q3 | 2× | Cars & Mobility |
| Hybrid electric vehicle | 1.85× | Cars & Mobility |
| Photovoltaics | 1.59× | Home & Garden |
| Pension | 1.59× | Business & Career |
| Freight transport | 1.56× | Cars & Mobility |
| Online banking | 1.59× | Business & Career |
| Noleggiare | 2.82× | Cars & Mobility |
| Loan | 1.51× | Business & Career |
| Solar panel | 1.52× | Home & Garden |
| Vehicle insurance | 1.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.69 |
| Patriotism | CONSERVATISM | 1.57 |
| Luxury Orientation | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.29 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
See Car rentals audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Car rentals have in Italy?
Car rentals has an estimated audience of 9,826,670 people in Italy, concentrated in Lombardy and Sardinia.
What is the gender split and age of Car rentals fans?
36.1% of Car rentals fans are female, 63.9% are male, with an average age of 42.0 years.
Which brands do Car rentals fans like most?
Car rentals fans show strongest brand affinity for Used car (2.27×), Door County, Wisconsin (1.96×), and Lakes (1.6×) over the country average.
Where do Car rentals fans live in Italy?
Car rentals fans in Italy are most concentrated in Lombardy (reach 1,267,758), Sardinia (reach 1,237,500), and Sicilia (reach 854,326). These three regions account for the largest share of the active audience.
What other brands do Car rentals fans also like?
Beyond Car rentals itself, the audience over-indexes on Door County, Wisconsin (1.96×), Lakes (1.6×), Car dealership (1.88×), and Crossover (automobile) (1.88×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.