A data profile of the people who buy, follow and care about Car rentals in Brazil — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 7,211,610 people in Brazil.
The average Car rentals fan in Brazil is 42.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Santa Catarina.
Top brand affinities include Localiza, Cruises, SUVs, with strongest over-indexing on Localiza (4.51× the country average).
Demographically, the Car rentals audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Car rentals fan in Brazil is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Localiza.
The key figures that characterise the Car rentals profile in Brazil.
41.5% are female, 58.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.4 |
| Estimated audience size | 7,211,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Car rentals audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~800K | 2.53× | |
| 02 | Federal District | ~300K | 2.30× | |
| 03 | Rio de Janeiro | ~1.5M | 2.04× | |
| 04 | São Paulo | ~4M | 2.02× | |
| 05 | Rio Grande do Sul | ~600K | 1.38× | |
| 06 | Paraná | ~600K | 1.32× | |
| 07 | Minas Gerais | ~800K | 1.07× | |
| 08 | Espírito Santo | ~200K | 1.05× | |
| 09 | Bahia | ~500K | 1.02× | |
| 10 | Roraima | ~20K | 0.99× | |
| 11 | Pernambuco | ~300K | 0.98× | |
| 12 | Rio Grande do Norte | ~100K | 0.98× | |
| 13 | Amapá | ~20K | 0.97× | |
| 14 | Acre | ~20K | 0.97× | |
| 15 | Mato Grosso do Sul | ~100K | 0.93× | |
| 16 | Tocantins | ~40K | 0.92× | |
| 17 | Ceará | ~300K | 0.91× | |
| 18 | Rondônia | ~50K | 0.91× | |
| 19 | Alagoas | ~100K | 0.90× | |
| 20 | Sergipe | ~70K | 0.90× | |
| 21 | Amazonas | ~100K | 0.89× | |
| 22 | Piauí | ~90K | 0.89× | |
| 23 | Paraíba | ~100K | 0.85× | |
| 24 | Mato Grosso | ~100K | 0.83× | |
| 25 | Goiás | ~200K | 0.81× | |
| 26 | Maranhão | ~100K | 0.80× | |
| 27 | Pará | ~200K | 0.77× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Localiza | Cars & Mobility | 4.51× | ||
| 02 | Retail banking | Business & Career | 2.13× | ||
| 03 | Hybrids | Cars & Mobility | 2.00× | ||
| 04 | Cruises | Travel & Leisure | 1.99× | ||
| 05 | Minivans | Cars & Mobility | 1.96× | ||
| 06 | Peugeot 208 | Cars & Mobility | 1.92× | ||
| 07 | Ford Ka | Cars & Mobility | 1.89× | ||
| 08 | Hyundai HB20 | Cars & Mobility | 1.82× | ||
| 09 | Jeep Compass | Cars & Mobility | 1.78× | ||
| 10 | Online banking | Business & Career | 1.72× | ||
| 11 | Google Maps | Internet & Social Media | 1.64× | ||
| 12 | Investment banking | Business & Career | 1.63× | ||
| 13 | Lakes | Travel & Leisure | 1.63× | ||
| 14 | Theme parks | Travel & Leisure | 1.60× | ||
| 15 | Hyundai | Cars & Mobility | 1.59× | ||
| 16 | Health insurance | Business & Career | 1.58× | ||
| 17 | Cars (film) | Movies & TV | 1.58× | ||
| 18 | Ney Matogrosso | Music & Radio | 1.57× | ||
| 19 | SUVs | Cars & Mobility | 1.52× | ||
| 20 | Renault | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Individualism | JOY | 0.77× | |
| Extroversion | THRILL | 0.81× |
Car rentals has an estimated audience of 7,211,610 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
41.5% of Car rentals fans are female, 58.5% are male, with an average age of 42.4 years.
Car rentals fans show strongest brand affinity for Localiza (4.51×), Cruises (1.99×), and SUVs (1.52×) over the country average.
Car rentals fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~1.5M), and Santa Catarina (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Cruises (1.99×), SUVs (1.52×), Google Maps (1.64×), and Theme parks (1.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.