A data profile of the people who buy, follow and care about Cars (film) in Brazil — modelled from more than twelve digital signal sources. Cars (film) has an estimated audience of 5,186,699 people in Brazil.
Cars (film) has an estimated audience of 5,186,699 people in Brazil. Top brand affinities: Formula One, Sweepstakes, Hyundai, Ford Ka, Volkswagen.
Top brand affinities include Formula One, Sweepstakes, Hyundai, with strongest over-indexing on Formula One (1.9× the country average).
The typical Cars (film) fan in Brazil shows strong Need for Security tendencies and a notable affinity for Formula One.
The key figures that characterise the Cars (film) profile in Brazil.
| Metric | Value |
|---|---|
| Estimated audience size | 5,186,699 |
of the worldwide Cars (film) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 12.4% |
| Germany | 7.0% |
The strongest cross-interests of the Cars (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweepstakes | Games | 2.86× | ||
| 02 | Hyundai | Cars & Mobility | 2.86× | ||
| 03 | Ford Ka | Cars & Mobility | 2.86× | ||
| 04 | Lego | Kids & Family | 2.86× | ||
| 05 | Citroën | Cars & Mobility | 2.86× | ||
| 06 | Used car | Cars & Mobility | 2.86× | ||
| 07 | Toyota Hilux | Cars & Mobility | 2.86× | ||
| 08 | Sedan (automobile) | Cars & Mobility | 2.86× | ||
| 09 | Lamborghini | Cars & Mobility | 2.35× | ||
| 10 | Land Rover | Cars & Mobility | 2.34× | ||
| 11 | Peugeot | Cars & Mobility | 2.07× | ||
| 12 | Volkswagen | Cars & Mobility | 2.01× | ||
| 13 | Formula One | Sports | 1.90× | ||
| 14 | Real property | Home & Garden | 1.79× | ||
| 15 | SUVs | Cars & Mobility | 1.79× | ||
| 16 | WebMotors | Cars & Mobility | 1.78× | ||
| 17 | Toyota | Cars & Mobility | 1.71× | ||
| 18 | Honda | Cars & Mobility | 1.70× | ||
| 19 | Betfair | Games | 1.62× | ||
| 20 | Fiat | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.96× | |
| Patriotism | CONSERVATISM | 1.57× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Creativity | OPEN | 0.75× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cars (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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