A data profile of the people who buy, follow and care about Ney Matogrosso in Brazil — modelled from more than twelve digital signal sources. Ney Matogrosso has an estimated audience of 5,338,343 people in Brazil.
Ney Matogrosso has an estimated audience of 5,338,343 people in Brazil. 70.4% are female, 29.6% are male, average age 45.9. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (3.26× the country average).
Demographically, the Ney Matogrosso audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Ney Matogrosso fan in Brazil is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Instagram.
The key figures that characterise the Ney Matogrosso profile in Brazil.
70.4% are female, 29.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 45.9 |
| Estimated audience size | 5,338,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Ney Matogrosso audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 95.3% |
| United States | 2.5% |
| Italy | 1.8% |
The strongest cross-interests of the Ney Matogrosso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phil Collins | Music & Radio | 7.66× | ||
| 02 | Country music | Music & Radio | 3.66× | ||
| 03 | Rock music | Music & Radio | 3.66× | ||
| 04 | Pop music | Music & Radio | 3.46× | ||
| 05 | Internet & Social Media | 3.26× | |||
| 06 | Soul music | Music & Radio | 2.97× | ||
| 07 | Hip hop music | Music & Radio | 2.97× | ||
| 08 | Heavy metal music | Music & Radio | 2.97× | ||
| 09 | Shopping malls | Shopping | 2.87× | ||
| 10 | Jazz music | Music & Radio | 2.87× | ||
| 11 | Action movies | Movies & TV | 2.77× | ||
| 12 | Medicine | Business & Career | 2.67× | ||
| 13 | Basketball | Sports | 2.47× | ||
| 14 | Entrepreneurship | Business & Career | 2.27× | ||
| 15 | Fragrances | Beauty & Wellness | 2.27× | ||
| 16 | Furniture | Home & Garden | 2.08× | ||
| 17 | Spotify | Internet & Social Media | 2.08× | ||
| 18 | Animated movies | Movies & TV | 2.08× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.78× | ||
| 20 | Religion | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Spirituality | BALANCE | 1.78× | |
| Need for Security | CONSERVATISM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.46× | |
| Family Orientation | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ney Matogrosso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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