A data profile of the people who buy, follow and care about Loan in Italy — modelled from more than twelve digital signal sources. Loan has an estimated audience of 3,632,532 people in Italy.
Loan has an estimated audience of 3,632,532 people in Italy. 40.7% are female, 59.3% are male, average age 48.5. Top brand affinities: Online banking, Mortgage loans, Personal finance, UniCredit, Retail banking.
Top brand affinities include Online banking, Mortgage loans, Personal finance, with strongest over-indexing on Online banking (7.46× the country average).
Demographically, the Loan audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Loan fan in Italy is more male, around 48.5 years old, with strong Family Orientation tendencies and a notable affinity for Online banking.
The key figures that characterise the Loan profile in Italy.
40.7% are female, 59.3% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 48.5 |
| Estimated audience size | 3,632,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Loan audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 7.46× | ||
| 02 | Retail banking | Business & Career | 6.82× | ||
| 03 | Credit (finance) | Business & Career | 6.10× | ||
| 04 | Mortgage loans | Business & Career | 5.91× | ||
| 05 | Sustainable energy | Home & Garden | 3.20× | ||
| 06 | UniCredit | Business & Career | 3.12× | ||
| 07 | Renewable energy | Business & Career | 2.92× | ||
| 08 | Wikipedia | Internet & Social Media | 2.86× | ||
| 09 | Credit cards | Business & Career | 2.57× | ||
| 10 | Personal finance | Business & Career | 2.53× | ||
| 11 | Solar energy | Home & Garden | 2.52× | ||
| 12 | SuperEnalotto | Games | 2.48× | ||
| 13 | Banking | Business & Career | 2.43× | ||
| 14 | AutoScout24 | Cars & Mobility | 2.39× | ||
| 15 | Insurance | Business & Career | 2.35× | ||
| 16 | Innovation | Business & Career | 2.33× | ||
| 17 | Coop | Food & Beverages | 1.87× | ||
| 18 | Energy | Home & Garden | 1.76× | ||
| 19 | EBay | Shopping | 1.71× | ||
| 20 | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.69× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Extroversion | THRILL | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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