A data profile of the people who buy, follow and care about Loan in India — modelled from more than twelve digital signal sources. Loan has an estimated audience of 8,391,726 people in India.
Loan has an estimated audience of 8,391,726 people in India. 15.4% are female, 84.6% are male, average age 33.8. Top brand affinities: Online banking, Mortgage loans, Automobiles, Real property, Insurance.
Top brand affinities include Online banking, Mortgage loans, Automobiles, with strongest over-indexing on Online banking (2.76× the country average).
Demographically, the Loan audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Loan fan in India is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Online banking.
The key figures that characterise the Loan profile in India.
15.4% are female, 84.6% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 15.4% |
| Male | 84.6% |
| Average age | 33.8 |
| Estimated audience size | 8,391,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Loan audience comes from India.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hang Seng Index | Business & Career | 3.25× | ||
| 02 | Mortgage loans | Business & Career | 2.82× | ||
| 03 | Real property | Home & Garden | 2.77× | ||
| 04 | Online banking | Business & Career | 2.76× | ||
| 05 | Credit (finance) | Business & Career | 2.73× | ||
| 06 | Savings account | Business & Career | 2.49× | ||
| 07 | Innovation | Business & Career | 1.96× | ||
| 08 | Life insurance | Business & Career | 1.92× | ||
| 09 | Hindustan | Politics & Society | 1.85× | ||
| 10 | Passive income | Business & Career | 1.84× | ||
| 11 | Insurance | Business & Career | 1.77× | ||
| 12 | Social media marketing | Business & Career | 1.72× | ||
| 13 | Apartment | Business & Career | 1.71× | ||
| 14 | Virtual private network | Technology & Electronics | 1.70× | ||
| 15 | Young's | Food & Beverages | 1.70× | ||
| 16 | Gambling | Games | 1.66× | ||
| 17 | Volunteering | Politics & Society | 1.66× | ||
| 18 | Automobiles | Cars & Mobility | 1.56× | ||
| 19 | Rummy | Games | 1.51× | ||
| 20 | Stock market | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.89× | |
| Need for Security | CONSERVATISM | 1.83× | |
| Career Orientation | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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