A data profile of the people who buy, follow and care about Loan in Finland — modelled from more than twelve digital signal sources. Loan has an estimated audience of 518,421 people in Finland.
Loan has an estimated audience of 518,421 people in Finland. 59.3% are female, 40.7% are male, average age 48.5. Top brand affinities: Danske Bank, Finnair, Biltema, Financial services, Stockmann.
Top brand affinities include Danske Bank, Finnair, Biltema, with strongest over-indexing on Danske Bank (3.88× the country average).
Demographically, the Loan audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Loan fan in Finland is more female, around 48.5 years old, with strong Career Orientation tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Loan profile in Finland.
59.3% are female, 40.7% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 48.5 |
| Estimated audience size | 518,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Loan audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danske Bank | Business & Career | 3.88× | ||
| 02 | Online banking | Business & Career | 3.45× | ||
| 03 | Financial services | Business & Career | 3.13× | ||
| 04 | Credit (finance) | Business & Career | 2.72× | ||
| 05 | Mortgage loans | Business & Career | 2.41× | ||
| 06 | Finnair | Travel & Leisure | 2.09× | ||
| 07 | Stockmann | Shopping | 1.88× | ||
| 08 | Banking | Business & Career | 1.80× | ||
| 09 | Internet & Social Media | 1.70× | |||
| 10 | Apartment | Business & Career | 1.65× | ||
| 11 | Hair products | Beauty & Wellness | 1.63× | ||
| 12 | Nature | Home & Garden | 1.62× | ||
| 13 | Happiness | Health | 1.62× | ||
| 14 | Kitchen | Home & Garden | 1.62× | ||
| 15 | Biltema | Business & Career | 1.60× | ||
| 16 | Dogs | Pets & Animals | 1.60× | ||
| 17 | Higher education | Business & Career | 1.60× | ||
| 18 | Internet & Social Media | 1.58× | |||
| 19 | Intersport | Shopping | 1.57× | ||
| 20 | Helsinki | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Need for Security | CONSERVATISM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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