A data profile of the people who buy, follow and care about Loan in Ireland — modelled from more than twelve digital signal sources. Loan has an estimated audience of 664,086 people in Ireland.
Loan has an estimated audience of 664,086 people in Ireland. 52.2% are female, 47.8% are male, average age 44.6. Top brand affinities: Online banking, Mortgage loans, Apartment, Used car, Life insurance.
Top brand affinities include Online banking, Mortgage loans, Apartment, with strongest over-indexing on Online banking (2.74× the country average).
Demographically, the Loan audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Loan fan in Ireland is balanced, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Online banking.
The key figures that characterise the Loan profile in Ireland.
52.2% are female, 47.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.6 |
| Estimated audience size | 664,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide Loan audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 2.74× | ||
| 02 | Credit (finance) | Business & Career | 2.15× | ||
| 03 | Home insurance | Business & Career | 2.00× | ||
| 04 | Škoda Auto | Cars & Mobility | 1.82× | ||
| 05 | Innovation | Business & Career | 1.73× | ||
| 06 | Vehicle insurance | Cars & Mobility | 1.73× | ||
| 07 | Used car | Cars & Mobility | 1.70× | ||
| 08 | Life insurance | Business & Career | 1.70× | ||
| 09 | Hot tub | Home & Garden | 1.69× | ||
| 10 | Log cabin | Home & Garden | 1.68× | ||
| 11 | Casino | Games | 1.66× | ||
| 12 | Wood flooring | Home & Garden | 1.65× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 14 | Crossword | Games | 1.62× | ||
| 15 | Mortgage loans | Business & Career | 1.59× | ||
| 16 | Laminate flooring | Home & Garden | 1.59× | ||
| 17 | Apprenticeship | Business & Career | 1.56× | ||
| 18 | University | Business & Career | 1.54× | ||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Public transport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.46× | |
| Family Orientation | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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