A data profile of the people who buy, follow and care about Mortgage loans in Ireland — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 1,014,616 people in Ireland.
Mortgage loans has an estimated audience of 1,014,616 people in Ireland. 57.2% are female, 42.8% are male, average age 43.6. Top brand affinities: First-time buyer, Mortgage calculator, Property finder, Real estate development, Loan.
Top brand affinities include First-time buyer, Mortgage calculator, Property finder, with strongest over-indexing on First-time buyer (1.54× the country average).
Demographically, the Mortgage loans audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Mortgage loans fan in Ireland is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Mortgage loans profile in Ireland.
57.2% are female, 42.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.6 |
| Estimated audience size | 1,014,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 27% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Mortgage loans audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 1.87× | ||
| 02 | Single-family detached home | Home & Garden | 1.75× | ||
| 03 | First-time home buyer grant | Home & Garden | 1.73× | ||
| 04 | Real estate development | Business & Career | 1.71× | ||
| 05 | Ulster Bank | Business & Career | 1.62× | ||
| 06 | Semi-detached | Home & Garden | 1.60× | ||
| 07 | Loan | Business & Career | 1.59× | ||
| 08 | House Hunting | Movies & TV | 1.58× | ||
| 09 | Property finder | Home & Garden | 1.57× | ||
| 10 | Online banking | Business & Career | 1.56× | ||
| 11 | Residential area | Home & Garden | 1.56× | ||
| 12 | Union-Bank | Business & Career | 1.56× | ||
| 13 | Erste Bank | Business & Career | 1.56× | ||
| 14 | Comdirect | Business & Career | 1.56× | ||
| 15 | Garanti BBVA | Business & Career | 1.56× | ||
| 16 | Financial crisis of 2007–08 | Business & Career | 1.55× | ||
| 17 | First-time buyer | Shopping | 1.54× | ||
| 18 | Financial adviser | Business & Career | 1.54× | ||
| 19 | Investment banking | Business & Career | 1.52× | ||
| 20 | Mediobanca | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Travelling | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.67× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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