A data profile of the people who buy, follow and care about First-time buyer in Ireland — modelled from more than twelve digital signal sources. First-time buyer has an estimated audience of 983,451 people in Ireland.
First-time buyer has an estimated audience of 983,451 people in Ireland. 63.7% are female, 36.3% are male, average age 43.9. Top brand affinities: Starter home, Property finder, IKEA, First-time home buyer grant, Home construction.
Top brand affinities include Starter home, Property finder, IKEA, with strongest over-indexing on Starter home (3.65× the country average).
Demographically, the First-time buyer audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical First-time buyer fan in Ireland is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Starter home.
The key figures that characterise the First-time buyer profile in Ireland.
63.7% are female, 36.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 43.9 |
| Estimated audience size | 983,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide First-time buyer audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 7.5% |
| Japan | 4.9% |
The strongest cross-interests of the First-time buyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 3.90× | ||
| 02 | Property finder | Home & Garden | 3.78× | ||
| 03 | Starter home | Home & Garden | 3.65× | ||
| 04 | Mortgage calculator | Home & Garden | 3.21× | ||
| 05 | Home Renovations | Home & Garden | 3.05× | ||
| 06 | Home construction | Home & Garden | 2.93× | ||
| 07 | House of Fraser | Fashion & Accessoires | 2.80× | ||
| 08 | Expensive Taste | Business & Career | 2.61× | ||
| 09 | Real estate development | Business & Career | 2.59× | ||
| 10 | Home Interior Design | Home & Garden | 2.56× | ||
| 11 | Home repair | Home & Garden | 2.48× | ||
| 12 | Bedroom furniture | Home & Garden | 2.40× | ||
| 13 | Dining room | Home & Garden | 2.25× | ||
| 14 | Landscape design | Business & Career | 2.08× | ||
| 15 | Renovation | Home & Garden | 2.07× | ||
| 16 | Arnotts (Ireland) | Shopping | 2.02× | ||
| 17 | Living room | Home & Garden | 2.02× | ||
| 18 | Bedroom | Home & Garden | 1.85× | ||
| 19 | IKEA | Home & Garden | 1.81× | ||
| 20 | Bathroom | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.03× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.97× | |
| Need for Security | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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