A data profile of the people who buy, follow and care about Arnotts (Ireland) in Ireland — modelled from more than twelve digital signal sources. Arnotts (Ireland) has an estimated audience of 1,213,756 people in Ireland.
Arnotts (Ireland) has an estimated audience of 1,213,756 people in Ireland. 75.9% are female, 24.1% are male, average age 43.9. Top brand affinities: IKEA, Lip balm, CC cream, Face powder, Bedroom furniture.
Top brand affinities include IKEA, Lip balm, CC cream, with strongest over-indexing on IKEA (2.12× the country average).
Demographically, the Arnotts (Ireland) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Arnotts (Ireland) fan in Ireland is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Arnotts (Ireland) profile in Ireland.
75.9% are female, 24.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 43.9 |
| Estimated audience size | 1,213,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Arnotts (Ireland) audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 82.8% |
| Australia | 4.9% |
| United Kingdom | 2.8% |
The strongest cross-interests of the Arnotts (Ireland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 4.91× | ||
| 02 | Houzz | Home & Garden | 4.71× | ||
| 03 | Lip balm | Beauty & Wellness | 4.55× | ||
| 04 | Wayfair | Home & Garden | 4.45× | ||
| 05 | Face powder | Beauty & Wellness | 4.00× | ||
| 06 | Lip gloss | Beauty & Wellness | 3.79× | ||
| 07 | Birkenstock | Fashion & Accessoires | 3.48× | ||
| 08 | Levi Strauss & Co. | Fashion & Accessoires | 3.48× | ||
| 09 | Bedroom furniture | Home & Garden | 3.15× | ||
| 10 | Kitchenware | Home & Garden | 2.88× | ||
| 11 | Concealer | Beauty & Wellness | 2.87× | ||
| 12 | Department store | Shopping | 2.62× | ||
| 13 | TK Maxx | Shopping | 2.44× | ||
| 14 | IKEA | Home & Garden | 2.12× | ||
| 15 | First-time buyer | Shopping | 2.02× | ||
| 16 | Spar (retailer) | Shopping | 1.87× | ||
| 17 | Garden furniture | Home & Garden | 1.82× | ||
| 18 | Skyscanner | Travel & Leisure | 1.65× | ||
| 19 | Renovation | Home & Garden | 1.62× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.39× | |
| Design Affinity | PREMIUM | 2.38× | |
| Career Orientation | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Social Media Usage | JOY | 0.80× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Arnotts (Ireland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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