Rascasse Audience Intelligence

Arnotts (Ireland) Target Market in United States

A data profile of the people who buy, follow and care about Arnotts (Ireland) in United States — modelled from more than twelve digital signal sources. Arnotts (Ireland) has an estimated audience of 40,736 people in United States.

#1411among Department store in United States#11135among Brand in United States#1687in Shopping

The average Arnotts (Ireland) fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Sports Direct, Bulova, Bath and Bodyworks, with strongest over-indexing on Sports Direct (169.95× the country average).

Demographically, the Arnotts (Ireland) audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arnotts (Ireland) fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports Direct.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Arnotts (Ireland) profile in United States.

Audience size
41K
in United States
Gender
67.3%♀
32.7% male
Age
32.0
average years
Country rank
#105462
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arnotts (Ireland)

67.3% are female, 32.7% are male, average age 32.0.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Arnotts (Ireland) audience in United States
MetricValue
Female67.3%
Male32.7%
Average age32.0
Estimated audience size40,736
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Arnotts (Ireland) audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Arnotts (Ireland) audience comes from United States.

Worldwide audience distribution share by country for Arnotts (Ireland)
CountryShare
Ireland82.7%
Australia4.9%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arnotts (Ireland) audience in United States is strongest.

Fig. 05

Top regions by affinity

Arnotts (Ireland) customers by region in United States
#RegionReachAffinity×
01Wisconsin~1K1.92×
02Florida~4K1.54×
03Hawaii<1K1.39×
04Washington, District of Columbia<1K1.33×
05New York~3K1.31×
06Alaska<1K1.14×
07Vermont<1K1.11×
08North Dakota<1K1.08×
09California~5K1.07×
10Massachusetts<1K1.05×
11South Dakota<1K1.05×
12Washington<1K1.03×
13Connecticut<1K1.02×
14Montana<1K1.01×
15Colorado<1K1.00×
16Oregon<1K1.00×
17Delaware<1K1.00×
18Illinois~1K0.99×
19Rhode Island<1K0.98×
20New Jersey~1K0.97×
21Missouri<1K0.97×
22Idaho<1K0.97×
23New Hampshire<1K0.97×
24Virginia<1K0.96×
25Maine<1K0.96×
26Louisiana<1K0.95×
27Nebraska<1K0.95×
28West Virginia<1K0.95×
29Minnesota<1K0.93×
30Nevada<1K0.93×
31Arkansas<1K0.93×
32Iowa<1K0.93×
33Mississippi<1K0.93×
34Utah<1K0.92×
35Kansas<1K0.92×
36New Mexico<1K0.92×
37Tennessee<1K0.91×
38Georgia~1K0.90×
39Oklahoma<1K0.90×
40North Carolina~1K0.88×
41Michigan<1K0.88×
42Maryland<1K0.88×
43South Carolina<1K0.88×
44Arizona<1K0.87×
45Kentucky<1K0.87×
46Alabama<1K0.86×
47Texas~3K0.83×
48Indiana<1K0.83×
49Pennsylvania~1K0.82×
50Ohio~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Arnotts (Ireland), United States
0.82×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arnotts (Ireland) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arnotts (Ireland) audience
#·InterestCategoryAffinity×
01Sports DirectFashion & Accessoires169.95×
02BulovaFashion & Accessoires72.32×
03Cebu PacificTravel & Leisure29.99×
04Ted BakerFashion & Accessoires22.35×
05gold necklacesFashion & Accessoires22.15×
06Smart CommunicationsTechnology & Electronics20.00×
07Kiki's Delivery ServiceMovies & TV19.33×
08PonyoMovies & TV18.57×
09Group buyingShopping13.70×
10Vera FarmigaMovies & TV13.47×
11Cath KidstonFashion & Accessoires12.96×
12BB creamBeauty & Wellness10.75×
13Bath and BodyworksShopping9.81×
14Max MaraFashion & Accessoires9.55×
15Taron EgertonMovies & TV9.22×
16COSShopping8.53×
17Jewellery storeFashion & Accessoires7.06×
18JudoSports5.45×
19Bass guitarMusic & Radio2.68×
20Planet FitnessSports2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arnotts (Ireland) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arnotts (Ireland) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.62×
IndulgenceJOY2.44×
Pet OwnershipJOY2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arnotts (Ireland) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
DIY MentalityTHRILL0.83×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arnotts (Ireland)'s target market in United States?

Arnotts (Ireland)'s target market in United States covers an estimated 40,736 people, concentrated in California and Florida.

02

What is the gender split and age of Arnotts (Ireland) customers?

67.3% of the Arnotts (Ireland) audience are female, 32.7% are male, with an average age of 32.0 years.

03

Which brands do Arnotts (Ireland) fans like most?

Arnotts (Ireland) fans show strongest brand affinity for Sports Direct (169.95×), Bulova (72.32×), and Bath and Bodyworks (9.81×) over the country average.

04

Where do Arnotts (Ireland) fans live in United States?

Arnotts (Ireland) fans in United States are most concentrated in California (reach ~5K), Florida (reach ~4K), and New York (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Arnotts (Ireland) fans also like?

Beyond Arnotts (Ireland) itself, the audience over-indexes on Bulova (72.32×), Bath and Bodyworks (9.81×), Ted Baker (22.35×), and BB cream (10.75×) compared to the United States average.

Appendix

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See Arnotts (Ireland) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arnotts (Ireland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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