gold necklaces Audience in United States

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gold necklaces has an estimated audience of 800,345 people in United States. 71.7% are female, 28.3% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Emergency Couple, The RealReal, My Name Necklace, Costume jewelry, Gold Jewelry.

The average gold necklaces fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emergency Couple, The RealReal, My Name Necklace, with strongest over-indexing on Emergency Couple (8509.16× the country average). Demographically, the gold necklaces audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Jewelry

Demographics of gold necklaces fans

Demographic split for gold necklaces audience in United States
MetricValue
Female71.7%
Male28.3%
Average age31.1
Estimated audience size800,345

Audience persona

The typical gold necklaces fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Emergency Couple.

Top regions in United States

Top regions ranked by reach for gold necklaces in United States
RegionReachAffinity
California114,4481.3×
Texas96,2401.4×
Florida68,3491.26×
New York55,6591.24×
Georgia32,6151.32×
Illinois31,5701.18×
Pennsylvania30,1891.12×
North Carolina29,5061.23×
New Jersey26,3931.3×
Ohio24,3420.99×
Michigan23,2861.11×
Virginia21,9921.13×
Massachusetts19,1381.21×
Arizona18,1241.11×
Tennessee16,8911.05×
Maryland16,5101.2×
South Carolina15,3931.28×
Indiana15,2341.04×
Washington15,0580.94×
Alabama14,0471.26×
Missouri12,0630.94×
Wisconsin10,9010.91×
Minnesota10,8000.94×
Louisiana10,6371.03×
Kentucky10,1581.01×
Colorado10,0190.79×
Connecticut9,7461.21×
Oklahoma8,4790.95×
Nevada7,5320.97×
Mississippi7,5131.14×
Oregon7,4500.81×
Arkansas6,2700.95×
Utah5,9290.83×
Kansas5,8320.92×
Iowa5,7840.88×
Nebraska3,7090.92×
West Virginia3,3410.9×
New Hampshire3,0270.96×
New Mexico2,9830.74×
Idaho2,9740.74×
Rhode Island2,8281.11×
Hawaii2,7810.81×
Washington, District of Columbia2,5191.05×
Delaware2,3681.07×
Maine2,1870.76×
Montana1,3450.61×
South Dakota1,2470.67×
North Dakota1,2430.76×
Alaska1,1340.66×
Vermont1,0360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for gold necklaces audience
BrandAffinityCategory
Emergency Couple8509.16×Movies & TV
The RealReal23.91×Fashion & Accessoires
My Name Necklace36.93×Fashion & Accessoires
Costume jewelry13.58×Fashion & Accessoires
Gold Jewelry26.53×Fashion & Accessoires
Kay Jewelers11.17×Fashion & Accessoires
Unique Gifts9.36×Shopping
TRAX (band)48.66×Music & Radio
Gold-filled jewelry22.26×Fashion & Accessoires
Diamond Ring29.5×Fashion & Accessoires
Diamond5.76×Fashion & Accessoires
Target Corporation2.87×Shopping
BaubleBar17.2×Shopping
Art jewelry8.55×Fashion & Accessoires
Jewellery store10.51×Fashion & Accessoires
Rhythm and blues music2.4×Music & Radio
Jewelry design6.12×Fashion & Accessoires
Global Desi38.11×Shopping
Zales9.64×Fashion & Accessoires
Bijou (jewellery)17.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by gold necklaces audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Price SensitivityPREMIUM2.47
LGBTQ+ IdentityOPEN1.84
Pet OwnershipJOY1.6
Design AffinityPREMIUM1.6
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for gold necklaces
CountryShare
India29.5%
United States14.1%
Japan7.6%

See gold necklaces audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does gold necklaces have in United States?

gold necklaces has an estimated audience of 800,345 people in United States, concentrated in California and Texas.

What is the gender split and age of gold necklaces fans?

71.7% of gold necklaces fans are female, 28.3% are male, with an average age of 31.1 years.

Which brands do gold necklaces fans like most?

gold necklaces fans show strongest brand affinity for Emergency Couple (8509.16×), The RealReal (23.91×), and My Name Necklace (36.93×) over the country average.

Where do gold necklaces fans live in United States?

gold necklaces fans in United States are most concentrated in California (reach 114,448), Texas (reach 96,240), and Florida (reach 68,349). These three regions account for the largest share of the active audience.

What other brands do gold necklaces fans also like?

Beyond gold necklaces itself, the audience over-indexes on The RealReal (23.91×), My Name Necklace (36.93×), Costume jewelry (13.58×), and Gold Jewelry (26.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for gold necklaces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.