Rascasse Audience Intelligence

gold necklaces Audience in United States

A data profile of the people who buy, follow and care about gold necklaces in United States — modelled from more than twelve digital signal sources. gold necklaces has an estimated audience of 800,345 people in United States.

#19among Jewelry in United States#9526among Topic in United States#1073in Fashion & Accessoires

The average gold necklaces fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emergency Couple, The RealReal, My Name Necklace, with strongest over-indexing on Emergency Couple (8509.16× the country average).

Demographically, the gold necklaces audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical gold necklaces fan in United States is more female, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for Emergency Couple.

Category: Fashion & Accessoires · Type: Topic · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the gold necklaces profile in United States.

Audience size
800K
in United States
Gender
71.7%♀
28.3% male
Age
31.1
average years
Country rank
#27445
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of gold necklaces fans

71.7% are female, 28.3% are male, average age 31.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for gold necklaces audience in United States
MetricValue
Female71.7%
Male28.3%
Average age31.1
Estimated audience size800,345
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the gold necklaces audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

14.1%

of the worldwide gold necklaces audience comes from United States.

Worldwide audience distribution share by country for gold necklaces
CountryShare
India29.5%
United States14.1%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the gold necklaces audience in United States is strongest.

Fig. 05

Top regions by affinity

gold necklaces fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.36×
02Georgia~30K1.28×
03New Jersey~30K1.27×
04Illinois~30K1.21×
05South Carolina~10K1.20×
06North Carolina~30K1.18×
07Alabama~10K1.18×
08California~100K1.17×
09Connecticut~9K1.17×
10New York~50K1.15×
11Mississippi~8K1.15×
12Virginia~20K1.14×
13Pennsylvania~30K1.12×
14Florida~60K1.11×
15Massachusetts~20K1.11×
16Maryland~20K1.10×
17Delaware~2K1.10×
18Indiana~20K1.08×
19Louisiana~10K1.07×
20Michigan~20K1.06×
21Arizona~20K1.01×
22Kentucky~10K1.01×
23Minnesota~10K1.00×
24Ohio~20K0.99×
25Tennessee~20K0.99×
26Nebraska~4K0.99×
27Rhode Island~3K0.99×
28Arkansas~6K0.98×
29Kansas~6K0.98×
30West Virginia~4K0.98×
31Oklahoma~9K0.97×
32Wisconsin~10K0.96×
33Utah~7K0.96×
34Washington, District of Columbia~2K0.96×
35Missouri~10K0.95×
36Iowa~6K0.95×
37New Hampshire~3K0.94×
38Washington~10K0.92×
39Nevada~7K0.92×
40North Dakota~2K0.92×
41South Dakota~2K0.90×
42Vermont~1K0.90×
43Maine~3K0.89×
44Hawaii~3K0.88×
45Alaska~1K0.85×
46New Mexico~3K0.82×
47Oregon~7K0.81×
48Montana~2K0.81×
49Idaho~3K0.80×
50Colorado~10K0.77×
Fig. 06

Affinity by region

Affinity by region — gold necklaces, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the gold necklaces audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for gold necklaces audience
#·InterestCategoryAffinity×
01Emergency CoupleMovies & TV8509.16×
02TRAX (band)Music & Radio48.66×
03Global DesiShopping38.11×
04My Name NecklaceFashion & Accessoires36.93×
05Diamond RingFashion & Accessoires29.50×
06Gold JewelryFashion & Accessoires26.53×
07The RealRealFashion & Accessoires23.91×
08Gold-filled jewelryFashion & Accessoires22.26×
09Bijou (jewellery)Fashion & Accessoires17.92×
10BaubleBarShopping17.20×
11Costume jewelryFashion & Accessoires13.58×
12Kay JewelersFashion & Accessoires11.17×
13Jewellery storeFashion & Accessoires10.51×
14ZalesFashion & Accessoires9.64×
15Unique GiftsShopping9.36×
16Art jewelryFashion & Accessoires8.55×
17Jewelry designFashion & Accessoires6.12×
18DiamondFashion & Accessoires5.76×
19Target CorporationShopping2.87×
20Rhythm and blues musicMusic & Radio2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the gold necklaces audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by gold necklaces audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.10×
Luxury OrientationPREMIUM2.90×
IndividualismJOY2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by gold necklaces audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Convenience OrientationPREMIUM0.52×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does gold necklaces have in United States?

gold necklaces has an estimated audience of 800,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of gold necklaces fans?

71.7% of gold necklaces fans are female, 28.3% are male, with an average age of 31.1 years.

03

Which brands do gold necklaces fans like most?

gold necklaces fans show strongest brand affinity for Emergency Couple (8509.16×), The RealReal (23.91×), and My Name Necklace (36.93×) over the country average.

04

Where do gold necklaces fans live in United States?

gold necklaces fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do gold necklaces fans also like?

Beyond gold necklaces itself, the audience over-indexes on The RealReal (23.91×), My Name Necklace (36.93×), Costume jewelry (13.58×), and Gold Jewelry (26.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See gold necklaces audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for gold necklaces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →