Global Desi Audience in United States

Global Desi has an estimated audience of 294,155 people in United States. 74.7% are female, 25.3% are male, average age 31.1. Top regions: California, Texas, New Jersey. Top brand affinities: HDFC Bank, Flipkart, Term life insurance, Deepika Padukone, Islamic banking.

The average Global Desi fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include HDFC Bank, Flipkart, Term life insurance, with strongest over-indexing on HDFC Bank (109.24× the country average). Demographically, the Global Desi audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Restaurants

Demographics of Global Desi fans

Demographic split for Global Desi audience in United States
MetricValue
Female74.7%
Male25.3%
Average age31.1
Estimated audience size294,155

Audience persona

The typical Global Desi fan in United States is more female, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for HDFC Bank.

Top regions in United States

Top regions ranked by reach for Global Desi in United States
RegionReachAffinity
California49,3391.53×
Texas32,2161.27×
New Jersey15,2702.04×
Florida14,8310.74×
New York14,5170.88×
Illinois10,9381.12×
Georgia10,5751.17×
North Carolina10,3161.17×
Virginia9,7851.37×
Pennsylvania9,6450.97×
Washington9,0761.54×
Massachusetts7,8401.35×
Ohio7,5760.84×
Michigan7,1420.93×
Maryland5,7791.14×
Tennessee4,3570.74×
Missouri4,2020.89×
Colorado4,0120.87×
Indiana3,7810.7×
Wisconsin3,2960.74×
South Carolina3,1810.72×
Minnesota3,1480.75×
Oregon3,1260.93×
Louisiana3,1070.82×
Oklahoma3,1060.95×
Connecticut2,8100.95×
Mississippi2,7091.12×
Kentucky2,5710.7×
Arkansas2,3100.95×
Arizona2,1890.36×
Utah2,0540.78×
Nevada2,0390.72×
Iowa1,8820.78×
Kansas1,7350.75×
New Mexico1,5081.02×
West Virginia1,4761.08×
Idaho1,3630.92×
Hawaii1,3611.08×
Nebraska1,3530.92×
New Hampshire1,1611×
Maine1,1061.05×
Alabama1,0760.26×
Washington, District of Columbia9661.09×
Rhode Island9611.03×
South Dakota9221.36×
Delaware9081.12×
North Dakota8411.39×
Vermont7351.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Global Desi audience
BrandAffinityCategory
HDFC Bank109.24×Business & Career
Flipkart35.29×Shopping
Term life insurance35.64×Business & Career
Deepika Padukone46.58×Movies & TV
Islamic banking65.47×Business & Career
Ranbir Kapoor59.52×Movies & TV
Shah Rukh Khan32.99×Movies & TV
India national cricket team21.12×Sports
Ranveer Singh40.81×Movies & TV
Katrina Kaif42.74×Movies & TV
Shahid Kapoor54.7×Movies & TV
Cash on delivery29.23×Business & Career
Anushka Sharma54.31×Movies & TV
Hair Extensions6.55×Beauty & Wellness
BB cream12.48×Beauty & Wellness
Akshay Kumar41.85×Movies & TV
Indian Premier League16.78×Sports
Bollywood movies7.64×Movies & TV
MARIA.B33.3×Fashion & Accessoires
Pre-engagement ring31.05×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Global Desi audience
TraitClusterScore
Luxury OrientationPREMIUM3.8
LGBTQ+ IdentityOPEN2.38
Quality AwarenessPREMIUM2.36
Pet OwnershipJOY2.09
Design AffinityPREMIUM1.66
Price SensitivityPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Global Desi
CountryShare
India86.0%
United States9.9%
Australia1.7%

See Global Desi audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Global Desi have in United States?

Global Desi has an estimated audience of 294,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Global Desi fans?

74.7% of Global Desi fans are female, 25.3% are male, with an average age of 31.1 years.

Which brands do Global Desi fans like most?

Global Desi fans show strongest brand affinity for HDFC Bank (109.24×), Flipkart (35.29×), and Term life insurance (35.64×) over the country average.

Where do Global Desi fans live in United States?

Global Desi fans in United States are most concentrated in California (reach 49,339), Texas (reach 32,216), and New Jersey (reach 15,270). These three regions account for the largest share of the active audience.

What other brands do Global Desi fans also like?

Beyond Global Desi itself, the audience over-indexes on Flipkart (35.29×), Term life insurance (35.64×), Deepika Padukone (46.58×), and Islamic banking (65.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Global Desi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.