Rascasse Audience Intelligence

Global Desi Audience in United States

A data profile of the people who buy, follow and care about Global Desi in United States — modelled from more than twelve digital signal sources. Global Desi has an estimated audience of 293,851 people in United States.

#145among Restaurants in United States#1619among Website / Newspaper / Magazine in United States#683in Shopping

The average Global Desi fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Flipkart, HDFC Bank, Deepika Padukone, with strongest over-indexing on Flipkart (61.5× the country average).

Demographically, the Global Desi audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Global Desi fan in United States is more female, around 31.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Flipkart.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global Desi profile in United States.

Audience size
294K
in United States
Gender
74.7%♀
25.3% male
Age
31.1
average years
Country rank
#48871
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Global Desi

74.7% are female, 25.3% are male, average age 31.1.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Global Desi audience in United States
MetricValue
Female74.7%
Male25.3%
Average age31.1
Estimated audience size293,851
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Global Desi audience in United States
Age bracketShare%
16-1936%
20-2927%
30-3920%
40-4912%
50+5%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Global Desi audience comes from United States.

Worldwide audience distribution share by country for Global Desi
CountryShare
India86.0%
United States9.9%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global Desi audience in United States is strongest.

Fig. 05

Top regions by affinity

Global Desi fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.47×
02California~50K1.66×
03Washington~9K1.57×
04Massachusetts~8K1.37×
05Texas~30K1.35×
06Virginia~9K1.31×
07Georgia~10K1.21×
08Maryland~6K1.16×
09Illinois~10K1.14×
10Vermont<1K1.12×
11Delaware<1K1.09×
12North Carolina~10K1.08×
13South Dakota<1K1.08×
14North Dakota<1K1.07×
15Washington, District of Columbia<1K1.06×
16New Hampshire~1K1.03×
17Mississippi~2K1.02×
18West Virginia~1K1.02×
19Hawaii~1K1.01×
20Rhode Island<1K1.01×
21New York~20K1.00×
22Connecticut~3K1.00×
23Maine~1K1.00×
24Pennsylvania~10K0.99×
25Idaho~1K0.99×
26New Mexico~1K0.99×
27Montana<1K0.99×
28Alaska<1K0.99×
29Nebraska~1K0.98×
30Arkansas~2K0.96×
31Oklahoma~3K0.94×
32Oregon~3K0.93×
33Iowa~2K0.92×
34Kansas~2K0.92×
35Michigan~7K0.91×
36Louisiana~3K0.91×
37Missouri~4K0.90×
38Utah~2K0.90×
39Colorado~4K0.88×
40Kentucky~3K0.88×
41Nevada~3K0.88×
42South Carolina~4K0.86×
43Wisconsin~4K0.86×
44Minnesota~4K0.86×
45Ohio~8K0.85×
46Alabama~3K0.85×
47Tennessee~5K0.84×
48Indiana~5K0.84×
49Arizona~5K0.82×
50Florida~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Global Desi, United States
0.77×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global Desi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global Desi audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career146.23×
02Ranbir KapoorMovies & TV105.76×
03Anushka SharmaMovies & TV85.52×
04Shahid KapoorMovies & TV84.11×
05Alia BhattMovies & TV83.80×
06Deepika PadukoneMovies & TV79.76×
07Katrina KaifMovies & TV78.42×
08Islamic bankingBusiness & Career76.79×
09Ranveer SinghMovies & TV74.04×
10KidZaniaKids & Family62.43×
11FlipkartShopping61.50×
12Shah Rukh KhanMovies & TV61.39×
13Cash on deliveryBusiness & Career60.82×
14MARIA.BFashion & Accessoires51.68×
15HindiPolitics & Society28.73×
16Jewellery storeFashion & Accessoires25.46×
17BB creamBeauty & Wellness20.67×
18HinduismPolitics & Society15.92×
19Bath & Body WorksShopping15.83×
20Best BuyShopping7.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global Desi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global Desi audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.20×
Pet OwnershipJOY2.47×
Luxury OrientationPREMIUM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global Desi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
IndividualismJOY0.74×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Global Desi have in United States?

Global Desi has an estimated audience of 293,851 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Global Desi fans?

74.7% of Global Desi fans are female, 25.3% are male, with an average age of 31.1 years.

03

Which brands do Global Desi fans like most?

Global Desi fans show strongest brand affinity for Flipkart (61.5×), HDFC Bank (146.23×), and Deepika Padukone (79.76×) over the country average.

04

Where do Global Desi fans live in United States?

Global Desi fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Global Desi fans also like?

Beyond Global Desi itself, the audience over-indexes on HDFC Bank (146.23×), Deepika Padukone (79.76×), Ranbir Kapoor (105.76×), and Alia Bhatt (83.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Global Desi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Global Desi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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