Diamond Audience in United States

Diamond has an estimated audience of 23,598,732 people in United States. 64.1% are female, 35.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Houston Astros, Do it yourself (DIY), Los Angeles Dodgers.

The average Diamond fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Houston Astros, with strongest over-indexing on Kia Sportage (25.31× the country average). Demographically, the Diamond audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Diamond fans

Demographic split for Diamond audience in United States
MetricValue
Female64.1%
Male35.9%
Average age38.7
Estimated audience size23,598,732

Audience persona

The typical Diamond fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Diamond in United States
RegionReachAffinity
California2,805,8241.08×
Texas2,375,5071.17×
Florida1,731,3041.08×
New York1,703,0161.29×
Georgia851,9381.17×
Ohio825,8921.14×
Illinois820,1641.04×
Pennsylvania797,6861×
North Carolina709,3571×
New Jersey615,3941.03×
Michigan611,9690.99×
Arizona608,3121.26×
Virginia577,4981×
Washington483,8441.02×
Tennessee459,6130.97×
Maryland432,4631.07×
Missouri428,3301.13×
Indiana427,1670.99×
Alabama410,9801.25×
Massachusetts407,7840.88×
Louisiana358,0451.18×
South Carolina345,1730.97×
Colorado331,4460.89×
Oregon319,4841.18×
Wisconsin306,7620.86×
Minnesota298,4150.88×
Oklahoma279,3141.07×
Kentucky274,8880.93×
Arkansas271,2411.4×
Nevada240,5171.05×
Connecticut230,5140.97×
Mississippi224,1821.15×
Utah202,2700.96×
Kansas177,6470.96×
Iowa166,9340.86×
Hawaii137,4241.35×
New Mexico112,9150.95×
Idaho102,8510.87×
Nebraska98,5270.83×
West Virginia93,6790.85×
Maine76,5340.91×
New Hampshire70,4240.76×
Alaska64,0901.27×
Washington, District of Columbia60,1400.85×
Delaware57,5210.88×
Rhode Island57,3580.76×
Montana51,6360.79×
South Dakota43,5530.8×
North Dakota39,7760.82×
Vermont27,9630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diamond audience
BrandAffinityCategory
Kia Sportage25.31×Cars & Mobility
Honda HR-V17.5×Cars & Mobility
Houston Astros5.61×Sports
Do it yourself (DIY)1.98×Home & Garden
Los Angeles Dodgers4.05×Sports
Pre-school playgroup18.86×Kids & Family
Jewelry1.51×Fashion & Accessoires
Jeep Grand Cherokee5.16×Cars & Mobility
Livemusic2.45×Music & Radio
Scooby-Doo2.42×Movies & TV
Gemstone2.45×Fashion & Accessoires
Louis Vuitton2.47×Fashion & Accessoires
Personal care1.93×Health
Non-fiction books3.26×Literature
Streetwear2.14×Fashion & Accessoires
Artificial nails3.27×Beauty & Wellness
High school2.22×Business & Career
Dentistry2.17×Business & Career
Natural skin care2.47×Beauty & Wellness
Real property2.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diamond audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
Design AffinityPREMIUM1.38
ExtroversionTHRILL1.36
Early Adopter MentalityPOWER1.32
SustainabilityBALANCE1.31
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Diamond
CountryShare
United States16.2%
Japan10.4%
India8.1%

See Diamond audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Diamond have in United States?

Diamond has an estimated audience of 23,598,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Diamond fans?

64.1% of Diamond fans are female, 35.9% are male, with an average age of 38.7 years.

Which brands do Diamond fans like most?

Diamond fans show strongest brand affinity for Kia Sportage (25.31×), Honda HR-V (17.5×), and Houston Astros (5.61×) over the country average.

Where do Diamond fans live in United States?

Diamond fans in United States are most concentrated in California (reach 2,805,824), Texas (reach 2,375,507), and Florida (reach 1,731,304). These three regions account for the largest share of the active audience.

What other brands do Diamond fans also like?

Beyond Diamond itself, the audience over-indexes on Honda HR-V (17.5×), Houston Astros (5.61×), Do it yourself (DIY) (1.98×), and Los Angeles Dodgers (4.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.