Rascasse Audience Intelligence

Diamond Audience in United States

A data profile of the people who buy, follow and care about Diamond in United States — modelled from more than twelve digital signal sources. Diamond has an estimated audience of 23,598,732 people in United States.

#899among Topic in United States#62in Fashion & Accessoires

The average Diamond fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Engagement ring, Do it yourself (DIY), Gemstone, with strongest over-indexing on Engagement ring (3.35× the country average).

Demographically, the Diamond audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diamond fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Engagement ring.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diamond profile in United States.

Audience size
23.6M
in United States
Gender
64.1%♀
35.9% male
Age
38.7
average years
Country rank
#1321
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diamond fans

64.1% are female, 35.9% are male, average age 38.7.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Diamond audience in United States
MetricValue
Female64.1%
Male35.9%
Average age38.7
Estimated audience size23,598,732
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Diamond audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Diamond audience comes from United States.

Worldwide audience distribution share by country for Diamond
CountryShare
United States16.2%
Japan10.4%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diamond audience in United States is strongest.

Fig. 05

Top regions by affinity

Diamond fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~300K1.37×
02Alaska~70K1.36×
03Hawaii~100K1.35×
04Alabama~400K1.30×
05Arizona~600K1.22×
06Louisiana~400K1.21×
07New York~1.5M1.17×
08Mississippi~200K1.17×
09Georgia~800K1.16×
10Missouri~400K1.16×
11Ohio~800K1.14×
12Texas~2.5M1.12×
13Oregon~300K1.12×
14Oklahoma~300K1.06×
15California~2.5M1.05×
16Florida~1.5M1.03×
17Maryland~400K1.03×
18Nevada~200K1.02×
19Illinois~800K1.01×
20New Jersey~600K1.00×
21Pennsylvania~800K0.99×
22Indiana~400K0.99×
23South Carolina~400K0.99×
24Kansas~200K0.99×
25North Carolina~700K0.98×
26New Mexico~100K0.98×
27Virginia~600K0.97×
28Washington~500K0.97×
29Michigan~600K0.96×
30Utah~200K0.96×
31Connecticut~200K0.95×
32Tennessee~400K0.94×
33Maine~80K0.94×
34Kentucky~300K0.93×
35Delaware~60K0.93×
36Idaho~100K0.91×
37West Virginia~100K0.90×
38North Dakota~40K0.90×
39Nebraska~100K0.89×
40South Dakota~50K0.89×
41Wisconsin~300K0.88×
42Iowa~200K0.87×
43Wyoming~30K0.87×
44Minnesota~300K0.86×
45Washington, District of Columbia~60K0.86×
46Colorado~300K0.85×
47Montana~60K0.85×
48Massachusetts~400K0.84×
49Rhode Island~60K0.80×
50New Hampshire~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Diamond, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diamond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diamond audience
#·InterestCategoryAffinity×
01Jewellery storeFashion & Accessoires3.96×
02Costume jewelryFashion & Accessoires3.51×
03Engagement ringFashion & Accessoires3.35×
04RolexFashion & Accessoires2.89×
05City BankBusiness & Career2.46×
06GemstoneFashion & Accessoires2.33×
07Handmade jewelryFashion & Accessoires2.18×
08Natural skin careBeauty & Wellness2.17×
09Valentine's DayKids & Family2.10×
10Wedding ringFashion & Accessoires2.04×
11EyebrowBeauty & Wellness2.03×
12Louis VuittonFashion & Accessoires1.97×
13BraceletFashion & Accessoires1.82×
14Do it yourself (DIY)Home & Garden1.62×
15Cyber MondayShopping1.61×
16InnovationBusiness & Career1.60×
17Real propertyHome & Garden1.56×
18SephoraShopping1.54×
19Personal careHealth1.54×
20Dog walkingPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diamond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diamond audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.47×
IndulgenceJOY1.34×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diamond audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
TraditionCONSERVATISM0.83×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diamond have in United States?

Diamond has an estimated audience of 23,598,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diamond fans?

64.1% of Diamond fans are female, 35.9% are male, with an average age of 38.7 years.

03

Which brands do Diamond fans like most?

Diamond fans show strongest brand affinity for Engagement ring (3.35×), Do it yourself (DIY) (1.62×), and Gemstone (2.33×) over the country average.

04

Where do Diamond fans live in United States?

Diamond fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Diamond fans also like?

Beyond Diamond itself, the audience over-indexes on Do it yourself (DIY) (1.62×), Gemstone (2.33×), Sephora (1.54×), and Personal care (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Diamond audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diamond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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