Rascasse Audience Intelligence

Zales Target Market in United States

A data profile of the people who buy, follow and care about Zales in United States — modelled from more than twelve digital signal sources. Zales has an estimated audience of 4,667,840 people in United States.

#729among Brand in United States#344in Fashion & Accessoires

The average Zales fan in United States is 38.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Kay Jewelers, Wasabi (film), Blue Nile (company), with strongest over-indexing on Kay Jewelers (18.39× the country average).

Demographically, the Zales audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zales fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kay Jewelers.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zales profile in United States.

Audience size
4.7M
in United States
Gender
69.5%♀
30.5% male
Age
38.5
average years
Country rank
#7082
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zales

69.5% are female, 30.5% are male, average age 38.5.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Zales audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.5
Estimated audience size4,667,840
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Zales audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Zales audience comes from United States.

Worldwide audience distribution share by country for Zales
CountryShare
United States90.6%
Canada2.4%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zales audience in United States is strongest.

Fig. 05

Top regions by affinity

Zales customers by region in United States
#RegionReachAffinity×
01Louisiana~100K2.48×
02Arkansas~90K2.33×
03New Mexico~50K2.22×
04Texas~700K1.78×
05Mississippi~70K1.78×
06West Virginia~40K1.71×
07Alabama~100K1.69×
08Oklahoma~80K1.64×
09Tennessee~100K1.40×
10Delaware~20K1.19×
11Kansas~40K1.15×
12Georgia~200K1.14×
13South Carolina~80K1.13×
14Hawaii~20K1.13×
15Florida~300K1.12×
16Nevada~50K1.11×
17Alaska~10K1.10×
18Colorado~80K1.08×
19Kentucky~60K1.05×
20Missouri~80K1.03×
21Virginia~100K1.01×
22Pennsylvania~200K1.00×
23Indiana~80K0.99×
24North Carolina~100K0.97×
25New York~200K0.95×
26Rhode Island~10K0.93×
27Arizona~80K0.87×
28Illinois~100K0.86×
29Ohio~100K0.86×
30Connecticut~40K0.86×
31Nebraska~20K0.84×
32North Dakota~8K0.82×
33Michigan~100K0.81×
34Maryland~60K0.80×
35New Jersey~90K0.77×
36New Hampshire~10K0.70×
37Wisconsin~50K0.67×
38Iowa~30K0.67×
39California~300K0.63×
40South Dakota~7K0.63×
41Washington~60K0.61×
42Massachusetts~60K0.61×
43Vermont~5K0.60×
44Idaho~10K0.55×
45Maine~9K0.54×
46Oregon~20K0.43×
47Washington, District of Columbia~6K0.42×
48Minnesota~30K0.41×
49Montana~5K0.36×
50Utah~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Zales, United States
0.25×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zales audience
#·InterestCategoryAffinity×
01ritaniFashion & Accessoires30.77×
02Diamond RingFashion & Accessoires22.92×
03Wasabi (film)Movies & TV22.22×
04Jackie BrownMovies & TV19.82×
05Kay JewelersFashion & Accessoires18.39×
06Blue Nile (company)Fashion & Accessoires17.28×
07Helzberg DiamondsShopping12.52×
08Brilliant EarthFashion & Accessoires9.90×
09JewlrFashion & Accessoires9.73×
10Ring (jewellery)Fashion & Accessoires2.96×
11Engagement ringFashion & Accessoires2.89×
12DiamondFashion & Accessoires2.86×
13J. C. PenneyShopping2.64×
14QueensTravel & Leisure2.58×
15Macy'sShopping2.35×
16Order (business)Business & Career2.34×
17Nordstrom rackFashion & Accessoires2.30×
18GodPolitics & Society1.92×
19DayBusiness & Career1.90×
20Heart (novel)Literature1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zales audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.69×
Price SensitivityPREMIUM1.48×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zales audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Risk AppetiteTHRILL0.99×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zales's target market in United States?

Zales's target market in United States covers an estimated 4,667,840 people, concentrated in Texas and Florida.

02

What is the gender split and age of Zales customers?

69.5% of the Zales audience are female, 30.5% are male, with an average age of 38.5 years.

03

Which brands do Zales fans like most?

Zales fans show strongest brand affinity for Kay Jewelers (18.39×), Wasabi (film) (22.22×), and Blue Nile (company) (17.28×) over the country average.

04

Where do Zales fans live in United States?

Zales fans in United States are most concentrated in Texas (reach ~700K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zales fans also like?

Beyond Zales itself, the audience over-indexes on Wasabi (film) (22.22×), Blue Nile (company) (17.28×), Diamond Ring (22.92×), and Brilliant Earth (9.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Zales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →