Zales Audience in United States

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Zales has an estimated audience of 4,593,679 people in United States. 69.5% are female, 30.5% are male, average age 38.5. Top regions: Texas, Florida, California. Top brand affinities: Kay Jewelers, Wasabi (film), Blue Nile (company), Diamond Ring, Brilliant Earth.

The average Zales fan in United States is 38.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Kay Jewelers, Wasabi (film), Blue Nile (company), with strongest over-indexing on Kay Jewelers (18.39× the country average). Demographically, the Zales audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Zales fans

Demographic split for Zales audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.5
Estimated audience size4,593,679

Audience persona

The typical Zales fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kay Jewelers.

Top regions in United States

Top regions ranked by reach for Zales in United States
RegionReachAffinity
Texas718,2251.82×
Florida346,5801.11×
California327,5080.65×
New York254,0280.99×
Georgia171,2211.21×
Pennsylvania160,2781.04×
Illinois145,0930.95×
Louisiana144,6702.44×
North Carolina136,4200.99×
Tennessee132,5291.44×
Ohio128,6560.91×
Virginia116,3681.04×
Alabama107,4651.67×
Michigan100,8110.84×
New Jersey95,7000.82×
Indiana87,0171.04×
Arkansas85,1232.25×
Arizona82,7540.88×
Oklahoma82,0801.61×
South Carolina81,5281.18×
Colorado77,0981.06×
Missouri75,5411.02×
Maryland65,8670.83×
Mississippi64,5651.71×
Kentucky61,1781.06×
Massachusetts56,7700.63×
Washington54,4440.59×
New Mexico49,5452.15×
Nevada48,6751.1×
Wisconsin47,7260.69×
Connecticut40,4980.88×
Kansas39,8091.1×
West Virginia34,3761.61×
Iowa27,1620.72×
Minnesota26,8040.41×
Oregon21,8960.42×
Hawaii20,2161.02×
Nebraska18,9680.82×
Delaware14,7491.16×
Rhode Island13,5870.93×
New Hampshire12,4870.69×
Idaho12,0830.52×
Utah10,0990.25×
Alaska9,4280.96×
Maine8,6880.53×
North Dakota7,5650.8×
South Dakota7,0710.67×
Washington, District of Columbia5,5070.4×
Vermont4,5590.57×
Montana3,8720.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zales audience
BrandAffinityCategory
Kay Jewelers18.39×Fashion & Accessoires
Wasabi (film)22.22×Movies & TV
Blue Nile (company)17.28×Fashion & Accessoires
Diamond Ring22.92×Fashion & Accessoires
Brilliant Earth9.9×Fashion & Accessoires
Macy's2.35×Shopping
Jackie Brown19.82×Movies & TV
Macy's1.94×Shopping
Helzberg Diamonds12.52×Shopping
Jewlr9.73×Fashion & Accessoires
J. C. Penney2.64×Shopping
ritani30.77×Fashion & Accessoires
God1.92×Politics & Society
Nordstrom rack2.3×Fashion & Accessoires
Diamond2.86×Fashion & Accessoires
Ring (jewellery)2.96×Fashion & Accessoires
Engagement ring2.89×Fashion & Accessoires
Queens2.58×Travel & Leisure
Order (business)2.34×Business & Career
Heart (novel)1.75×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zales audience
TraitClusterScore
Luxury OrientationPREMIUM3.46
Risk AppetiteTHRILL1.61
Quality AwarenessPREMIUM1.48
ExtroversionTHRILL1.42
IndulgenceJOY1.32
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Zales
CountryShare
United States90.5%
Canada2.5%
China0.8%

See Zales audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Zales have in United States?

Zales has an estimated audience of 4,593,679 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Zales fans?

69.5% of Zales fans are female, 30.5% are male, with an average age of 38.5 years.

Which brands do Zales fans like most?

Zales fans show strongest brand affinity for Kay Jewelers (18.39×), Wasabi (film) (22.22×), and Blue Nile (company) (17.28×) over the country average.

Where do Zales fans live in United States?

Zales fans in United States are most concentrated in Texas (reach 718,225), Florida (reach 346,580), and California (reach 327,508). These three regions account for the largest share of the active audience.

What other brands do Zales fans also like?

Beyond Zales itself, the audience over-indexes on Wasabi (film) (22.22×), Blue Nile (company) (17.28×), Diamond Ring (22.92×), and Brilliant Earth (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.