Blue Nile (company) Audience in United States

Blue Nile (company) logo

Blue Nile (company) has an estimated audience of 2,011,823 people in United States. 72.3% are female, 27.7% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Home equity, Information sensitivity, Mothercare, Queens College, City University of New York, UK garage.

The average Blue Nile (company) fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Information sensitivity, Mothercare, with strongest over-indexing on Home equity (2.36× the country average). Demographically, the Blue Nile (company) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Blue Nile (company) fans

Demographic split for Blue Nile (company) audience in United States
MetricValue
Female72.3%
Male27.7%
Average age43.7
Estimated audience size2,011,823

Audience persona

The typical Blue Nile (company) fan in United States is more female, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Blue Nile (company) in United States
RegionReachAffinity
California295,2271.33×
Texas213,4281.23×
New York163,1451.45×
Florida148,9291.09×
New Jersey83,8491.64×
Pennsylvania73,7601.09×
Illinois73,6791.1×
Michigan73,5491.4×
Virginia72,4431.48×
Washington67,0131.66×
North Carolina65,1991.08×
Massachusetts63,2961.6×
Georgia57,3480.93×
Ohio52,1780.84×
Louisiana49,1761.9×
Maryland44,5171.29×
Arizona38,1830.93×
Tennessee34,1160.85×
Colorado31,2610.99×
Connecticut28,6931.42×
South Carolina28,3740.94×
Missouri27,7930.86×
Indiana27,1670.74×
Wisconsin24,7370.82×
Minnesota24,2170.84×
Alabama22,5250.8×
Oregon21,6710.94×
Kentucky17,1580.68×
Nevada14,9930.77×
Oklahoma14,2310.64×
Kansas13,0440.82×
Arkansas12,4790.75×
Iowa12,2660.74×
Mississippi11,1120.67×
New Hampshire10,7491.36×
Utah10,1120.56×
Hawaii8,8601.02×
Washington, District of Columbia8,7891.45×
Nebraska8,1950.81×
Idaho7,3620.73×
West Virginia6,4400.69×
Maine6,1910.86×
New Mexico6,1080.61×
Rhode Island6,0710.95×
Delaware5,6071.01×
South Dakota4,3380.93×
Montana4,1070.74×
Alaska3,4410.8×
North Dakota2,9430.71×
Vermont2,9170.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Nile (company) audience
BrandAffinityCategory
Home equity2.36×Home & Garden
Information sensitivity8.1×Technology & Electronics
Mothercare2.83×Kids & Family
Queens College, City University of New York5.78×Business & Career
UK garage3.99×Music & Radio
Women's empowerment2.99×Politics & Society
Cachorro3.56×Pets & Animals
Jeep Wagoneer3.2×Cars & Mobility
Box lacrosse4.5×Sports
Corona (band)2.84×Music & Radio
Jersey (fabric)10.27×Fashion & Accessoires
Khaadi3.19×Fashion & Accessoires
Iowa Lottery4.88×Games
Janitor2.93×Home & Garden
PBS Kids Go!8.08×Movies & TV
Home staging2.05×Home & Garden
Isometric exercise3.09×Sports
Iron Man (film)1.64×Movies & TV
Mount Kilimanjaro5.71×Travel & Leisure
Hooked on Phonics3.43×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Nile (company) audience
TraitClusterScore
Luxury OrientationPREMIUM2.06
IndulgenceJOY2.04
Design AffinityPREMIUM1.72
Pet OwnershipJOY1.39
MindfulnessBALANCE1.35
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Blue Nile (company)
CountryShare
United States66.0%
Japan5.1%
United Kingdom3.8%

See Blue Nile (company) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Blue Nile (company) have in United States?

Blue Nile (company) has an estimated audience of 2,011,823 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue Nile (company) fans?

72.3% of Blue Nile (company) fans are female, 27.7% are male, with an average age of 43.7 years.

Which brands do Blue Nile (company) fans like most?

Blue Nile (company) fans show strongest brand affinity for Home equity (2.36×), Information sensitivity (8.1×), and Mothercare (2.83×) over the country average.

Where do Blue Nile (company) fans live in United States?

Blue Nile (company) fans in United States are most concentrated in California (reach 295,227), Texas (reach 213,428), and New York (reach 163,145). These three regions account for the largest share of the active audience.

What other brands do Blue Nile (company) fans also like?

Beyond Blue Nile (company) itself, the audience over-indexes on Information sensitivity (8.1×), Mothercare (2.83×), Queens College, City University of New York (5.78×), and UK garage (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Nile (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.