Ring (jewellery) Audience in United States

Ring (jewellery) has an estimated audience of 21,364,913 people in United States. 75.7% are female, 24.3% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Kendra Scott.

The average Ring (jewellery) fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (10.77× the country average). Demographically, the Ring (jewellery) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Ring (jewellery) fans

Demographic split for Ring (jewellery) audience in United States
MetricValue
Female75.7%
Male24.3%
Average age39.5
Estimated audience size21,364,913

Audience persona

The typical Ring (jewellery) fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Ring (jewellery) in United States
RegionReachAffinity
California2,975,3701.27×
Texas2,294,2321.25×
Florida1,886,6791.3×
New York1,284,3851.08×
Georgia797,1261.21×
Illinois712,7211×
Pennsylvania707,7740.98×
North Carolina700,0621.09×
New Jersey656,4391.21×
Ohio655,4621×
Virginia558,7431.07×
Michigan533,3880.95×
Arizona493,6051.13×
Tennessee471,9491.1×
Washington442,4481.03×
Maryland403,4061.1×
Indiana400,5311.03×
Massachusetts379,7740.9×
Missouri364,5991.06×
South Carolina356,9981.11×
Colorado354,1421.05×
Alabama331,3011.11×
Louisiana327,4431.19×
Wisconsin282,8020.88×
Kentucky278,4521.04×
Minnesota263,0840.86×
Nevada252,9621.22×
Connecticut241,1751.13×
Oklahoma238,3271×
Oregon228,2660.93×
Mississippi185,0911.05×
Utah180,8440.95×
Kansas169,3571.01×
Arkansas162,4660.92×
Iowa162,1320.92×
New Mexico124,2991.16×
Nebraska109,0701.02×
Idaho102,8540.96×
West Virginia94,2700.95×
Hawaii78,5880.86×
New Hampshire68,9260.82×
Delaware64,9501.1×
Rhode Island61,9140.91×
Maine58,7880.77×
Washington, District of Columbia50,0970.78×
Montana47,3130.8×
Alaska36,4410.8×
South Dakota36,3670.74×
North Dakota35,4090.81×
Vermont24,6830.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ring (jewellery) audience
BrandAffinityCategory
Google Maps10.77×Internet & Social Media
Capital One10.63×Business & Career
Indeed.com10.27×Business & Career
CarGurus11.26×Cars & Mobility
Kendra Scott20.27×Fashion & Accessoires
Google News10.34×News
Circle K10.87×Shopping
Enterprise Rent-A-Car9.41×Cars & Mobility
DeviantArt10.38×Internet & Social Media
Beetlejuice7.1×Movies & TV
Khan Academy11.44×Business & Career
ICloud12.45×Technology & Electronics
Apple Store10.45×Shopping
Wattpad14.75×Internet & Social Media
Jared Leto16.11×Movies & TV
Jollibee13.76×Food & Beverages
AccuWeather8.03×Home & Garden
Billy Bob Thornton10.77×Movies & TV
Jeff Bezos12.85×Business & Career
Diane Keaton7.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ring (jewellery) audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
Design AffinityPREMIUM1.44
ExtroversionTHRILL1.39
SustainabilityBALANCE1.38
CreativityOPEN1.26
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Ring (jewellery)
CountryShare
United States12.0%
Japan10.5%
China7.5%

See Ring (jewellery) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Ring (jewellery) have in United States?

Ring (jewellery) has an estimated audience of 21,364,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Ring (jewellery) fans?

75.7% of Ring (jewellery) fans are female, 24.3% are male, with an average age of 39.5 years.

Which brands do Ring (jewellery) fans like most?

Ring (jewellery) fans show strongest brand affinity for Google Maps (10.77×), Capital One (10.63×), and Indeed.com (10.27×) over the country average.

Where do Ring (jewellery) fans live in United States?

Ring (jewellery) fans in United States are most concentrated in California (reach 2,975,370), Texas (reach 2,294,232), and Florida (reach 1,886,679). These three regions account for the largest share of the active audience.

What other brands do Ring (jewellery) fans also like?

Beyond Ring (jewellery) itself, the audience over-indexes on Capital One (10.63×), Indeed.com (10.27×), CarGurus (11.26×), and Kendra Scott (20.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ring (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.