A data profile of the people who buy, follow and care about Ticketmaster in Ireland — modelled from more than twelve digital signal sources. Ticketmaster has an estimated audience of 2,274,195 people in Ireland.
Ticketmaster has an estimated audience of 2,274,195 people in Ireland. 59.5% are female, 40.5% are male, average age 40.9. Top brand affinities: Aviva Stadium, Ryanair, Iarnród Éireann, Boylesports, Aer Lingus.
Top brand affinities include Aviva Stadium, Ryanair, Iarnród Éireann, with strongest over-indexing on Aviva Stadium (4.09× the country average).
Demographically, the Ticketmaster audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Ticketmaster fan in Ireland is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Aviva Stadium.
The key figures that characterise the Ticketmaster profile in Ireland.
59.5% are female, 40.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 40.9 |
| Estimated audience size | 2,274,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 18% |
of the worldwide Ticketmaster audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 9.9% |
| France | 8.5% |
The strongest cross-interests of the Ticketmaster audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tower Records | Music & Radio | 6.33× | ||
| 02 | Aviva Stadium | Sports | 4.09× | ||
| 03 | Stadium | Sports | 4.09× | ||
| 04 | Eventbrite | Travel & Leisure | 3.63× | ||
| 05 | Starbucks | Food & Beverages | 2.20× | ||
| 06 | RTÉ Radio 1 | Music & Radio | 1.92× | ||
| 07 | Livemusic | Music & Radio | 1.88× | ||
| 08 | Track and field | Sports | 1.86× | ||
| 09 | H&M | Shopping | 1.71× | ||
| 10 | Bus Éireann | Cars & Mobility | 1.69× | ||
| 11 | Iarnród Éireann | Cars & Mobility | 1.67× | ||
| 12 | Zara | Shopping | 1.65× | ||
| 13 | Aer Lingus | Travel & Leisure | 1.60× | ||
| 14 | SuperValu (United States) | Shopping | 1.59× | ||
| 15 | Boylesports | Games | 1.58× | ||
| 16 | Ryanair | Travel & Leisure | 1.57× | ||
| 17 | Arnotts (Ireland) | Shopping | 1.57× | ||
| 18 | Circle K | Shopping | 1.56× | ||
| 19 | Handbags | Fashion & Accessoires | 1.55× | ||
| 20 | Spotify | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.16× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.92× | |
| Social Media Usage | JOY | 0.98× | |
| Design Affinity | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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