Rascasse Audience Intelligence

Ticketmaster Target Market in Ireland

A data profile of the people who buy, follow and care about Ticketmaster in Ireland — modelled from more than twelve digital signal sources. Ticketmaster has an estimated audience of 2,274,195 people in Ireland.

Ticketmaster has an estimated audience of 2,274,195 people in Ireland. 59.5% are female, 40.5% are male, average age 40.9. Top brand affinities: Aviva Stadium, Ryanair, Iarnród Éireann, Boylesports, Aer Lingus.

Top brand affinities include Aviva Stadium, Ryanair, Iarnród Éireann, with strongest over-indexing on Aviva Stadium (4.09× the country average).

Demographically, the Ticketmaster audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Ticketmaster fan in Ireland is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Aviva Stadium.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Ticketmaster profile in Ireland.

Audience size
2.3M
in Ireland
Gender
59.5%
40.5% male
Age
40.9
average years
Country rank
#68
Brand in Ireland
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ticketmaster

59.5% are female, 40.5% are male, average age 40.9.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Ticketmaster audience in Ireland
MetricValue
Female59.5%
Male40.5%
Average age40.9
Estimated audience size2,274,195
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Ticketmaster audience in Ireland
Age bracketShare%
16-1913%
20-2918%
30-3924%
40-4927%
50+18%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Ticketmaster audience comes from Ireland.

Worldwide audience distribution share by country for Ticketmaster
CountryShare
United States32.2%
United Kingdom9.9%
France8.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ticketmaster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ticketmaster audience
#·InterestCategoryAffinity×
01Tower RecordsMusic & Radio6.33×
02Aviva StadiumSports4.09×
03StadiumSports4.09×
04EventbriteTravel & Leisure3.63×
05StarbucksFood & Beverages2.20×
06RTÉ Radio 1Music & Radio1.92×
07LivemusicMusic & Radio1.88×
08Track and fieldSports1.86×
09H&MShopping1.71×
10Bus ÉireannCars & Mobility1.69×
11Iarnród ÉireannCars & Mobility1.67×
12ZaraShopping1.65×
13Aer LingusTravel & Leisure1.60×
14SuperValu (United States)Shopping1.59×
15BoylesportsGames1.58×
16RyanairTravel & Leisure1.57×
17Arnotts (Ireland)Shopping1.57×
18Circle KShopping1.56×
19HandbagsFashion & Accessoires1.55×
20SpotifyInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ticketmaster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ticketmaster audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Need for SecurityCONSERVATISM1.33×
Design AffinityPREMIUM1.00×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ticketmaster audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.92×
Social Media UsageJOY0.98×
Design AffinityPREMIUM1.00×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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