A data profile of the people who buy, follow and care about Bedroom in Ireland — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 1,042,448 people in Ireland.
Bedroom has an estimated audience of 1,042,448 people in Ireland. 73.0% are female, 27.0% are male, average age 44.1. Top brand affinities: IKEA, Mattress, Bedroom furniture, First-time buyer, Carpet.
Top brand affinities include IKEA, Mattress, Bedroom furniture, with strongest over-indexing on IKEA (1.76× the country average).
Demographically, the Bedroom audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Bedroom fan in Ireland is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Bedroom profile in Ireland.
73.0% are female, 27.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 44.1 |
| Estimated audience size | 1,042,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Bedroom audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 2.45× | ||
| 02 | Single-family detached home | Home & Garden | 2.41× | ||
| 03 | Sofa bed | Home & Garden | 2.26× | ||
| 04 | Curtain | Home & Garden | 2.19× | ||
| 05 | Microwave oven | Home & Garden | 2.13× | ||
| 06 | Bed frame | Home & Garden | 2.07× | ||
| 07 | Mattress | Home & Garden | 2.01× | ||
| 08 | Carpet | Home & Garden | 1.91× | ||
| 09 | First-time buyer | Shopping | 1.85× | ||
| 10 | Lip balm | Beauty & Wellness | 1.84× | ||
| 11 | Laminate flooring | Home & Garden | 1.83× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.78× | ||
| 13 | IKEA | Home & Garden | 1.76× | ||
| 14 | Kitchenware | Home & Garden | 1.75× | ||
| 15 | Wood flooring | Home & Garden | 1.71× | ||
| 16 | Weaving | Fashion & Accessoires | 1.67× | ||
| 17 | Garden furniture | Home & Garden | 1.65× | ||
| 18 | JYSK | Home & Garden | 1.64× | ||
| 19 | Shower | Beauty & Wellness | 1.58× | ||
| 20 | First class travel | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Design Affinity | PREMIUM | 1.46× | |
| Career Orientation | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Risk Appetite | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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