Rascasse Audience Intelligence

Bedroom Audience in United States

A data profile of the people who buy, follow and care about Bedroom in United States — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 28,162,460 people in United States.

#706among Topic in United States#73in Home & Garden

The average Bedroom fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Apartment, Furniture, with strongest over-indexing on Real property (3.08× the country average).

Demographically, the Bedroom audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bedroom fan in United States is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedroom profile in United States.

Audience size
28.2M
in United States
Gender
63.9%♀
36.1% male
Age
39.1
average years
Country rank
#1026
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedroom fans

63.9% are female, 36.1% are male, average age 39.1.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Bedroom audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.1
Estimated audience size28,162,460
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Bedroom audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Bedroom audience comes from United States.

Worldwide audience distribution share by country for Bedroom
CountryShare
United States14.3%
Japan8.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedroom audience in United States is strongest.

Fig. 05

Top regions by affinity

Bedroom fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~500K1.25×
02Mississippi~300K1.21×
03Georgia~1M1.20×
04Kentucky~400K1.20×
05New York~2M1.19×
06New Jersey~800K1.17×
07Texas~3M1.14×
08Missouri~500K1.14×
09South Carolina~500K1.14×
10Idaho~200K1.14×
11Pennsylvania~1M1.13×
12Arkansas~300K1.13×
13Indiana~600K1.12×
14Nebraska~200K1.09×
15Illinois~1M1.08×
16North Carolina~900K1.08×
17Louisiana~400K1.08×
18Utah~300K1.08×
19West Virginia~100K1.08×
20Virginia~700K1.07×
21Michigan~800K1.05×
22Oklahoma~300K1.04×
23Connecticut~300K1.04×
24Kansas~200K1.04×
25Maryland~500K1.02×
26Iowa~200K1.02×
27Tennessee~600K1.01×
28Ohio~900K1.00×
29Florida~2M0.99×
30Massachusetts~600K0.99×
31South Dakota~60K0.99×
32Delaware~80K0.98×
33North Dakota~60K0.97×
34Wisconsin~400K0.96×
35California~3M0.95×
36Washington~500K0.95×
37Rhode Island~90K0.95×
38Arizona~500K0.93×
39Nevada~300K0.92×
40Minnesota~400K0.91×
41New Hampshire~100K0.91×
42Maine~90K0.90×
43New Mexico~100K0.89×
44Oregon~300K0.87×
45Hawaii~100K0.83×
46Alaska~50K0.82×
47Colorado~300K0.78×
48Vermont~40K0.76×
49Montana~60K0.75×
50Washington, District of Columbia~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Bedroom, United States
0.71×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedroom audience
#·InterestCategoryAffinity×
01Single-family detached homeHome & Garden4.59×
02Real propertyHome & Garden3.08×
03Modern architectureArts & Culture2.48×
04Property finderHome & Garden2.41×
05Microwave ovenHome & Garden2.30×
06KitchenwareHome & Garden2.22×
07ApartmentBusiness & Career2.03×
08Discount storesShopping2.00×
09Home AppliancesHome & Garden1.94×
10IKEAHome & Garden1.84×
11Shopping mallsShopping1.82×
12Mortgage loansBusiness & Career1.76×
13Hobby LobbyHome & Garden1.73×
14MattressHome & Garden1.69×
15RenovationHome & Garden1.67×
16FurnitureHome & Garden1.62×
17Black Friday (shopping)Shopping1.59×
18AirbnbTravel & Leisure1.56×
19Real estate brokerHome & Garden1.52×
20LeatherFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedroom audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
IndulgenceJOY1.53×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedroom audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
TraditionCONSERVATISM0.87×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedroom have in United States?

Bedroom has an estimated audience of 28,162,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bedroom fans?

63.9% of Bedroom fans are female, 36.1% are male, with an average age of 39.1 years.

03

Which brands do Bedroom fans like most?

Bedroom fans show strongest brand affinity for Real property (3.08×), Apartment (2.03×), and Furniture (1.62×) over the country average.

04

Where do Bedroom fans live in United States?

Bedroom fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Bedroom fans also like?

Beyond Bedroom itself, the audience over-indexes on Apartment (2.03×), Furniture (1.62×), Home Appliances (1.94×), and Hobby Lobby (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bedroom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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