Bedroom Audience in United States

Bedroom logo

Bedroom has an estimated audience of 28,162,460 people in United States. 63.9% are female, 36.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Home equity, Israel, JDSU, Staycation.

The average Bedroom fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Home equity, Israel, with strongest over-indexing on Elsword (30.43× the country average). Demographically, the Bedroom audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bedroom fans

Demographic split for Bedroom audience in United States
MetricValue
Female63.9%
Male36.1%
Average age39.1
Estimated audience size28,162,460

Audience persona

The typical Bedroom fan in United States is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Bedroom in United States
RegionReachAffinity
California3,115,0801.01×
Texas2,823,4651.17×
Florida2,156,1651.13×
New York2,023,6401.29×
Georgia1,104,6571.27×
Pennsylvania1,053,0411.11×
Illinois987,6891.05×
North Carolina933,3021.1×
Ohio916,4961.06×
New Jersey834,0391.16×
Michigan811,2781.1×
Virginia707,3541.03×
Tennessee636,5021.13×
Indiana590,4211.15×
Massachusetts588,1971.06×
Arizona571,0490.99×
Washington563,0521×
Maryland524,3081.08×
Missouri522,7921.15×
Alabama485,0731.23×
South Carolina450,1541.06×
Louisiana405,0901.12×
Kentucky393,3411.11×
Wisconsin371,2520.88×
Minnesota366,2510.91×
Colorado359,5250.81×
Oklahoma336,9051.08×
Mississippi295,6281.27×
Oregon295,6260.92×
Connecticut294,1841.04×
Nevada270,2350.99×
Arkansas259,0291.12×
Iowa247,0931.06×
Utah239,8670.95×
Kansas220,9271×
West Virginia147,8931.13×
Idaho133,7620.95×
Nebraska130,8660.93×
New Mexico125,7860.89×
Hawaii95,2970.79×
New Hampshire93,7760.85×
Maine91,7070.91×
Rhode Island84,4990.94×
Delaware74,5870.96×
Washington, District of Columbia63,5610.75×
Montana52,6800.67×
South Dakota50,1680.77×
North Dakota46,8120.81×
Alaska42,2110.7×
Vermont32,8630.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bedroom audience
BrandAffinityCategory
Elsword30.43×Games
Home equity1.79×Home & Garden
Israel1.82×Travel & Leisure
JDSU2.3×Business & Career
Staycation2.35×Home & Garden
Jeep Wagoneer3.47×Cars & Mobility
Kendra Scott1.63×Fashion & Accessoires
Corona (band)2.71×Music & Radio
Soldering iron1.5×Home & Garden
Stamp collecting2.08×Home & Garden
Cam Ward1.57×Sports
Home staging2.09×Home & Garden
Kento Yamazaki4.07×Movies & TV
Moe Howard3.27×Movies & TV
Nebraska Cornhuskers2.73×Sports
Roger Federer2.07×Sports
Kodiak, Alaska2.32×Travel & Leisure
Geotechnical investigation7.91×Business & Career
Shiba Inu1.86×Pets & Animals
Certified diabetes educator3.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bedroom audience
TraitClusterScore
Quality AwarenessPREMIUM1.31
Price SensitivityPREMIUM1.29
DIY MentalityTHRILL1.2
IndulgenceJOY1.18
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Bedroom
CountryShare
United States14.3%
Japan8.0%
United Kingdom4.9%

See Bedroom audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bedroom have in United States?

Bedroom has an estimated audience of 28,162,460 people in United States, concentrated in California and Texas.

What is the gender split and age of Bedroom fans?

63.9% of Bedroom fans are female, 36.1% are male, with an average age of 39.1 years.

Which brands do Bedroom fans like most?

Bedroom fans show strongest brand affinity for Elsword (30.43×), Home equity (1.79×), and Israel (1.82×) over the country average.

Where do Bedroom fans live in United States?

Bedroom fans in United States are most concentrated in California (reach 3,115,080), Texas (reach 2,823,465), and Florida (reach 2,156,165). These three regions account for the largest share of the active audience.

What other brands do Bedroom fans also like?

Beyond Bedroom itself, the audience over-indexes on Home equity (1.79×), Israel (1.82×), JDSU (2.3×), and Staycation (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.