A data profile of the people who buy, follow and care about Mortgage loans in France — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 2,842,926 people in France.
The average Mortgage loans fan in France is 47.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Online banking, Boursorama, Doctolib, with strongest over-indexing on Online banking (9.3× the country average).
Demographically, the Mortgage loans audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mortgage loans fan in France is balanced, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Online banking.
The key figures that characterise the Mortgage loans profile in France.
49.4% are female, 50.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 47.1 |
| Estimated audience size | 2,842,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Mortgage loans audience comes from France.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
Where the Mortgage loans audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.57× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.07× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 04 | Centre-Val de Loire | ~100K | 1.03× | |
| 05 | Normandy | ~100K | 1.00× | |
| 06 | Pays de la Loire | ~200K | 0.98× | |
| 07 | Brittany | ~100K | 0.98× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.97× | |
| 09 | Occitanie | ~200K | 0.96× | |
| 10 | Grand Est | ~200K | 0.96× | |
| 11 | Hauts-de-France | ~200K | 0.95× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 9.30× | ||
| 02 | Loan | Business & Career | 7.73× | ||
| 03 | Mortgage calculator | Home & Garden | 6.03× | ||
| 04 | BoursoBank | Business & Career | 5.05× | ||
| 05 | Credit (finance) | Business & Career | 4.77× | ||
| 06 | Investor | Business & Career | 4.40× | ||
| 07 | Credit cards | Business & Career | 4.37× | ||
| 08 | Insurance | Business & Career | 3.51× | ||
| 09 | Banking | Business & Career | 3.09× | ||
| 10 | Investment | Business & Career | 3.08× | ||
| 11 | Apartment | Business & Career | 2.89× | ||
| 12 | Boursorama | Business & Career | 2.80× | ||
| 13 | Macif | Business & Career | 2.72× | ||
| 14 | Doctolib | Health | 2.61× | ||
| 15 | Real property | Home & Garden | 2.56× | ||
| 16 | Personal finance | Business & Career | 2.30× | ||
| 17 | Brico Dépôt | Shopping | 2.21× | ||
| 18 | Auchan | Shopping | 2.12× | ||
| 19 | Lidl | Shopping | 2.03× | ||
| 20 | Engie | Home & Garden | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| DIY Mentality | THRILL | 1.40× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.49× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Pet Ownership | JOY | 0.66× |
Mortgage loans has an estimated audience of 2,842,926 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.4% of Mortgage loans fans are female, 50.6% are male, with an average age of 47.1 years.
Mortgage loans fans show strongest brand affinity for Online banking (9.3×), Boursorama (2.8×), and Doctolib (2.61×) over the country average.
Mortgage loans fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mortgage loans itself, the audience over-indexes on Boursorama (2.8×), Doctolib (2.61×), BoursoBank (5.05×), and Loan (7.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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