A data profile of the people who buy, follow and care about Loan in Portugal — modelled from more than twelve digital signal sources. Loan has an estimated audience of 1,356,391 people in Portugal.
The average Loan fan in Portugal is 47.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Do it yourself (DIY), WhatsApp, with strongest over-indexing on OLX (2.19× the country average).
Demographically, the Loan audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Loan fan in Portugal is balanced, around 47.8 years old, with strong DIY Mentality tendencies and a notable affinity for OLX.
The key figures that characterise the Loan profile in Portugal.
48.9% are female, 51.1% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 47.8 |
| Estimated audience size | 1,356,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Loan audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
Where the Loan audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.09× | |
| 02 | Bragança District | ~20K | 1.08× | |
| 03 | Portalegre District | ~20K | 1.07× | |
| 04 | Lisbon District | ~400K | 1.06× | |
| 05 | Guarda District | ~20K | 1.06× | |
| 06 | Beja District | ~20K | 1.04× | |
| 07 | Vila Real District | ~30K | 1.02× | |
| 08 | Évora District | ~20K | 1.02× | |
| 09 | Castelo Branco District | ~30K | 1.00× | |
| 10 | Madeira | ~40K | 0.99× | |
| 11 | Viana do Castelo District | ~30K | 0.99× | |
| 12 | Azores | ~40K | 0.98× | |
| 13 | Viseu District | ~50K | 0.97× | |
| 14 | Coimbra District | ~60K | 0.95× | |
| 15 | Leiria District | ~70K | 0.94× | |
| 16 | Aveiro District | ~90K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.92× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.85× | |
| 20 | Santarém District | ~60K | 0.85× |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit (finance) | Business & Career | 3.32× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 2.79× | ||
| 03 | Mortgage loans | Business & Career | 2.72× | ||
| 04 | Škoda Auto | Cars & Mobility | 2.55× | ||
| 05 | Risk management | Business & Career | 2.39× | ||
| 06 | First-time buyer | Shopping | 2.33× | ||
| 07 | Online banking | Business & Career | 2.32× | ||
| 08 | Used car | Cars & Mobility | 2.22× | ||
| 09 | OLX | Shopping | 2.19× | ||
| 10 | Banking | Business & Career | 1.99× | ||
| 11 | Hyundai | Cars & Mobility | 1.99× | ||
| 12 | Norauto | Cars & Mobility | 1.94× | ||
| 13 | Credit cards | Business & Career | 1.93× | ||
| 14 | Real property | Home & Garden | 1.88× | ||
| 15 | EDreams | Travel & Leisure | 1.83× | ||
| 16 | Toyota | Cars & Mobility | 1.83× | ||
| 17 | Internet & Social Media | 1.75× | |||
| 18 | Innovation | Business & Career | 1.59× | ||
| 19 | Financial services | Business & Career | 1.58× | ||
| 20 | Betclic | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.78× | |
| Quality Awareness | PREMIUM | 1.67× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.80× |
Loan has an estimated audience of 1,356,391 people in Portugal, concentrated in Lisbon District and Porto District.
48.9% of Loan fans are female, 51.1% are male, with an average age of 47.8 years.
Loan fans show strongest brand affinity for OLX (2.19×), Do it yourself (DIY) (2.79×), and WhatsApp (1.75×) over the country average.
Loan fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Loan itself, the audience over-indexes on Do it yourself (DIY) (2.79×), WhatsApp (1.75×), Credit (finance) (3.32×), and Banking (1.99×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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