A data profile of the people who buy, follow and care about Loan in Brazil — modelled from more than twelve digital signal sources. Loan has an estimated audience of 8,578,182 people in Brazil.
Loan has an estimated audience of 8,578,182 people in Brazil. 53.5% are female, 46.5% are male, average age 45.3. Top brand affinities: Credit (finance), Mortgage loans, Instagram, Mobile banking, Country music.
Top brand affinities include Credit (finance), Mortgage loans, Instagram, with strongest over-indexing on Credit (finance) (4.05× the country average).
Demographically, the Loan audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Travelling, Career Orientation.
The typical Loan fan in Brazil is balanced, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Credit (finance).
The key figures that characterise the Loan profile in Brazil.
53.5% are female, 46.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.3 |
| Estimated audience size | 8,578,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Loan audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 5.40× | ||
| 02 | Mortgage loans | Business & Career | 4.71× | ||
| 03 | Credit (finance) | Business & Career | 4.05× | ||
| 04 | Debit card | Business & Career | 3.97× | ||
| 05 | Online banking | Business & Career | 3.38× | ||
| 06 | Bank account | Business & Career | 2.77× | ||
| 07 | Real property | Home & Garden | 1.92× | ||
| 08 | Internet & Social Media | 1.84× | |||
| 09 | Country music | Music & Radio | 1.82× | ||
| 10 | Rock music | Music & Radio | 1.82× | ||
| 11 | Insurance | Business & Career | 1.82× | ||
| 12 | Localiza | Cars & Mobility | 1.82× | ||
| 13 | Pop music | Music & Radio | 1.79× | ||
| 14 | MSN | News | 1.78× | ||
| 15 | Shopping malls | Shopping | 1.72× | ||
| 16 | Hip hop music | Music & Radio | 1.62× | ||
| 17 | Medicine | Business & Career | 1.61× | ||
| 18 | Samsung | Technology & Electronics | 1.58× | ||
| 19 | Entrepreneurship | Business & Career | 1.53× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.87× | |
| Career Orientation | POWER | 1.72× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Spirituality | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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