A data profile of the people who buy, follow and care about Credit cards in Portugal — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 2,185,830 people in Portugal.
The average Credit cards fan in Portugal is 47.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Insurance, Credit (finance), Online banking, with strongest over-indexing on Insurance (1.71× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Credit cards fan in Portugal is balanced, around 47.5 years old, with strong Need for Security tendencies and a notable affinity for Insurance.
The key figures that characterise the Credit cards profile in Portugal.
52.3% are female, 47.7% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 47.5 |
| Estimated audience size | 2,185,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Credit cards audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.23× | |
| 02 | Lisbon District | ~800K | 1.22× | |
| 03 | Madeira | ~70K | 1.05× | |
| 04 | Bragança District | ~30K | 1.05× | |
| 05 | Portalegre District | ~30K | 1.04× | |
| 06 | Guarda District | ~30K | 1.03× | |
| 07 | Setúbal District | ~200K | 1.02× | |
| 08 | Beja District | ~40K | 1.02× | |
| 09 | Vila Real District | ~40K | 1.00× | |
| 10 | Évora District | ~40K | 1.00× | |
| 11 | Castelo Branco District | ~40K | 0.99× | |
| 12 | Azores | ~60K | 0.98× | |
| 13 | Viseu District | ~70K | 0.97× | |
| 14 | Viana do Castelo District | ~50K | 0.97× | |
| 15 | Leiria District | ~100K | 0.95× | |
| 16 | Coimbra District | ~100K | 0.95× | |
| 17 | Aveiro District | ~100K | 0.92× | |
| 18 | Braga District | ~200K | 0.91× | |
| 19 | Porto District | ~400K | 0.88× | |
| 20 | Santarém District | ~90K | 0.88× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.52× | ||
| 02 | Online banking | Business & Career | 2.41× | ||
| 03 | Debit card | Business & Career | 2.30× | ||
| 04 | Financial plan | Movies & TV | 2.26× | ||
| 05 | Life insurance | Business & Career | 2.05× | ||
| 06 | Mortgage loans | Business & Career | 1.98× | ||
| 07 | Investment banking | Business & Career | 1.94× | ||
| 08 | Loan | Business & Career | 1.93× | ||
| 09 | Credit (finance) | Business & Career | 1.91× | ||
| 10 | Web hosting | Business & Career | 1.90× | ||
| 11 | Health insurance | Business & Career | 1.86× | ||
| 12 | Digital wallet | Internet & Social Media | 1.80× | ||
| 13 | Insurance | Business & Career | 1.71× | ||
| 14 | Diabetes mellitus awareness | Health | 1.68× | ||
| 15 | Mattress | Home & Garden | 1.56× | ||
| 16 | Bed frame | Home & Garden | 1.54× | ||
| 17 | Bus | Cars & Mobility | 1.52× | ||
| 18 | Cholesterol | Food & Beverages | 1.52× | ||
| 19 | Pension | Business & Career | 1.51× | ||
| 20 | Savings account | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Creativity | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Community Orientation | OPEN | 0.74× | |
| Extroversion | THRILL | 0.78× |
Credit cards has an estimated audience of 2,185,830 people in Portugal, concentrated in Lisbon District and Porto District.
52.3% of Credit cards fans are female, 47.7% are male, with an average age of 47.5 years.
Credit cards fans show strongest brand affinity for Insurance (1.71×), Credit (finance) (1.91×), and Online banking (2.41×) over the country average.
Credit cards fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Credit (finance) (1.91×), Online banking (2.41×), Retail banking (2.52×), and Mattress (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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