A data profile of the people who buy, follow and care about Insurance in Portugal — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 2,486,831 people in Portugal.
Insurance has an estimated audience of 2,486,831 people in Portugal. 50.0% are female, 50.0% are male, average age 47.5. Top brand affinities: Credit cards, Mattress, Credit (finance), Health insurance, Online banking.
Top brand affinities include Credit cards, Mattress, Credit (finance), with strongest over-indexing on Credit cards (1.54× the country average).
Demographically, the Insurance audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Need for Security, Creativity.
The typical Insurance fan in Portugal is balanced, around 47.5 years old, with strong Need for Security tendencies and a notable affinity for Credit cards.
The key figures that characterise the Insurance profile in Portugal.
50.0% are female, 50.0% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 47.5 |
| Estimated audience size | 2,486,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Insurance audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Health insurance | Business & Career | 2.01× | ||
| 02 | Ageas | Business & Career | 2.01× | ||
| 03 | Life insurance | Business & Career | 1.93× | ||
| 04 | Diabetes mellitus awareness | Health | 1.90× | ||
| 05 | Retail banking | Business & Career | 1.71× | ||
| 06 | Lindås | Travel & Leisure | 1.67× | ||
| 07 | Sampler (musical instrument) | Music & Radio | 1.64× | ||
| 08 | Online banking | Business & Career | 1.61× | ||
| 09 | Saudade | Politics & Society | 1.61× | ||
| 10 | Funeral home | Kids & Family | 1.61× | ||
| 11 | Cholesterol | Food & Beverages | 1.60× | ||
| 12 | Risk management | Business & Career | 1.58× | ||
| 13 | Tony Carreira | Music & Radio | 1.58× | ||
| 14 | Power tool | Home & Garden | 1.56× | ||
| 15 | Credit cards | Business & Career | 1.54× | ||
| 16 | Hearing | Health | 1.54× | ||
| 17 | Credit (finance) | Business & Career | 1.53× | ||
| 18 | Mattress | Home & Garden | 1.52× | ||
| 19 | Alegria, Cebu | Travel & Leisure | 1.52× | ||
| 20 | Cars (video game) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.06× | |
| Creativity | OPEN | 1.00× | |
| Spirituality | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.52× | |
| Extroversion | THRILL | 0.62× | |
| Community Orientation | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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