A data profile of the people who buy, follow and care about Credit cards in India — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 16,091,540 people in India.
The average Credit cards fan in India is 33.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Kotak (band), Diwali, State Bank of India, with strongest over-indexing on Kotak (band) (3.47× the country average).
Demographically, the Credit cards audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Price Sensitivity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Credit cards fan in India is more male, around 33.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Kotak (band).
The key figures that characterise the Credit cards profile in India.
20.3% are female, 79.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 33.3 |
| Estimated audience size | 16,091,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Credit cards audience comes from India.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~300K | 1.48× | |
| 02 | Haryana | ~300K | 1.44× | |
| 03 | Gujarat | ~600K | 1.41× | |
| 04 | Karnataka | ~600K | 1.40× | |
| 05 | Maharashtra | ~1M | 1.29× | |
| 06 | Andhra Pradesh | ~200K | 1.25× | |
| 07 | Tamil Nadu | ~500K | 1.19× | |
| 08 | Punjab (region) | ~200K | 1.16× | |
| 09 | Madhya Pradesh | ~300K | 1.11× | |
| 10 | Rajasthan | ~400K | 1.09× | |
| 11 | Uttar Pradesh | ~800K | 1.08× | |
| 12 | Kerala | ~200K | 1.01× | |
| 13 | West Bengal | ~500K | 0.97× | |
| 14 | Goa | ~20K | 0.97× | |
| 15 | Bihar | ~300K | 0.95× | |
| 16 | Manipur | ~20K | 0.95× | |
| 17 | Chhattisgarh | ~90K | 0.90× | |
| 18 | Uttarakhand | ~70K | 0.90× | |
| 19 | Jammu and Kashmir | ~70K | 0.90× | |
| 20 | Jharkhand | ~100K | 0.89× | |
| 21 | Nagaland | ~10K | 0.86× | |
| 22 | Odisha | ~100K | 0.83× | |
| 23 | Assam | ~100K | 0.82× | |
| 24 | Arunachal Pradesh | ~8K | 0.80× | |
| 25 | Sikkim | ~6K | 0.79× | |
| 26 | Tripura | ~20K | 0.77× | |
| 27 | Meghalaya | ~10K | 0.77× | |
| 28 | Mizoram | ~8K | 0.76× | |
| 29 | Himachal Pradesh | ~50K | 0.72× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kotak (band) | Music & Radio | 3.47× | ||
| 02 | Quality assurance | Business & Career | 2.34× | ||
| 03 | JPMorgan Chase | Business & Career | 2.20× | ||
| 04 | Commercial mortgage | Business & Career | 2.06× | ||
| 05 | Quality control | Business & Career | 1.93× | ||
| 06 | Microfinance | Business & Career | 1.85× | ||
| 07 | Unique Identification Authority of India | Politics & Society | 1.79× | ||
| 08 | Diwali | Politics & Society | 1.69× | ||
| 09 | State Bank of India | Business & Career | 1.65× | ||
| 10 | Pink Friday | Topic | 1.58× | ||
| 11 | Know your customer | Business & Career | 1.57× | ||
| 12 | Corruption awareness | Politics & Society | 1.56× | ||
| 13 | Interest rate | Business & Career | 1.55× | ||
| 14 | Closeout (sale) | Fashion & Accessoires | 1.54× | ||
| 15 | Craftsvilla | Shopping | 1.54× | ||
| 16 | Interest | Business & Career | 1.53× | ||
| 17 | Car finance | Cars & Mobility | 1.53× | ||
| 18 | Cheque | Fashion & Accessoires | 1.51× | ||
| 19 | Peachmode | Fashion & Accessoires | 1.51× | ||
| 20 | Bonanza | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Tradition | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Early Adopter Mentality | POWER | 0.47× | |
| Sports Activity | POWER | 0.48× |
Credit cards has an estimated audience of 16,091,540 people in India, concentrated in Maharashtra and Uttar Pradesh.
20.3% of Credit cards fans are female, 79.7% are male, with an average age of 33.3 years.
Credit cards fans show strongest brand affinity for Kotak (band) (3.47×), Diwali (1.69×), and State Bank of India (1.65×) over the country average.
Credit cards fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~800K), and Gujarat (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Diwali (1.69×), State Bank of India (1.65×), Quality assurance (2.34×), and Closeout (sale) (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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