A data profile of the people who buy, follow and care about Credit cards in Spain — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 5,094,556 people in Spain.
The average Credit cards fan in Spain is 47.8 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include BBVA, Online banking, Credit (finance), with strongest over-indexing on BBVA (1.71× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Credit cards fan in Spain is balanced, around 47.8 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Credit cards profile in Spain.
51.9% are female, 48.1% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 47.8 |
| Estimated audience size | 5,094,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Credit cards audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 1.55× | |
| 02 | Canary Islands | ~400K | 1.48× | |
| 03 | Catalonia | ~1M | 1.32× | |
| 04 | Comunidad Valenciana | ~700K | 1.30× | |
| 05 | Community of Madrid | ~900K | 1.09× | |
| 06 | Region of Murcia | ~200K | 1.09× | |
| 07 | Andalusia | ~1M | 1.06× | |
| 08 | La Rioja | ~30K | 1.00× | |
| 09 | Cantabria | ~60K | 0.95× | |
| 10 | Navarre | ~60K | 0.95× | |
| 11 | Extremadura | ~100K | 0.94× | |
| 12 | Aragon | ~100K | 0.93× | |
| 13 | Principality of Asturias | ~100K | 0.93× | |
| 14 | Castilla-La Mancha | ~200K | 0.90× | |
| 15 | Basque Autonomous Country | ~200K | 0.90× | |
| 16 | Castile and León | ~200K | 0.88× | |
| 17 | Galicia | ~200K | 0.85× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 7.55× | ||
| 02 | Debit card | Business & Career | 6.55× | ||
| 03 | American Express | Business & Career | 5.88× | ||
| 04 | Online banking | Business & Career | 5.10× | ||
| 05 | Credit (finance) | Business & Career | 4.59× | ||
| 06 | Loan | Business & Career | 4.41× | ||
| 07 | Revolut | Business & Career | 3.94× | ||
| 08 | Mobile payment | Business & Career | 3.57× | ||
| 09 | Electronic funds transfer | Business & Career | 2.96× | ||
| 10 | Financial services | Business & Career | 2.89× | ||
| 11 | Gmail | Internet & Social Media | 2.29× | ||
| 12 | Bankinter | Business & Career | 2.27× | ||
| 13 | Banco Sabadell | Business & Career | 2.27× | ||
| 14 | Banking | Business & Career | 2.11× | ||
| 15 | Insurance | Business & Career | 2.00× | ||
| 16 | La Caixa | Business & Career | 1.89× | ||
| 17 | Wallapop | Shopping | 1.82× | ||
| 18 | BBVA | Business & Career | 1.71× | ||
| 19 | Caixabank | Business & Career | 1.64× | ||
| 20 | IBEX 35 | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.85× | |
| Early Adopter Mentality | POWER | 0.85× |
Credit cards has an estimated audience of 5,094,556 people in Spain, concentrated in Catalonia and Andalusia.
51.9% of Credit cards fans are female, 48.1% are male, with an average age of 47.8 years.
Credit cards fans show strongest brand affinity for BBVA (1.71×), Online banking (5.1×), and Credit (finance) (4.59×) over the country average.
Credit cards fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Online banking (5.1×), Credit (finance) (4.59×), Financial services (2.89×), and Bankinter (2.27×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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