A data profile of the people who buy, follow and care about Betclic in Portugal — modelled from more than twelve digital signal sources. Betclic has an estimated audience of 4,081,107 people in Portugal.
The average Betclic fan in Portugal is 37.7 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betano, Betway, Sky Bet, with strongest over-indexing on Betano (3.06× the country average).
Demographically, the Betclic audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Betclic fan in Portugal is more male, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Betano.
The key figures that characterise the Betclic profile in Portugal.
13.1% are female, 86.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 13.1% |
| Male | 86.9% |
| Average age | 37.7 |
| Estimated audience size | 4,081,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 27% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Betclic audience comes from Portugal.
| Country | Share |
|---|---|
| Côte d'Ivoire | 49.6% |
| Portugal | 16.0% |
| France | 15.2% |
Where the Betclic audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~90K | 1.32× | |
| 02 | Porto District | ~1M | 1.31× | |
| 03 | Santarém District | ~300K | 1.31× | |
| 04 | Aveiro District | ~400K | 1.28× | |
| 05 | Azores | ~100K | 1.26× | |
| 06 | Setúbal District | ~500K | 1.21× | |
| 07 | Portalegre District | ~50K | 1.16× | |
| 08 | Braga District | ~400K | 1.08× | |
| 09 | Évora District | ~80K | 1.07× | |
| 10 | Lisbon District | ~1.5M | 1.06× | |
| 11 | Viseu District | ~100K | 0.97× | |
| 12 | Faro District | ~200K | 0.95× | |
| 13 | Coimbra District | ~200K | 0.91× | |
| 14 | Castelo Branco District | ~70K | 0.89× | |
| 15 | Madeira | ~100K | 0.85× | |
| 16 | Leiria District | ~200K | 0.80× | |
| 17 | Bragança District | ~40K | 0.79× | |
| 18 | Viana do Castelo District | ~80K | 0.78× | |
| 19 | Vila Real District | ~60K | 0.75× | |
| 20 | Guarda District | ~30K | 0.58× |
The strongest cross-interests of the Betclic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betway | Games | 42.40× | ||
| 02 | Parimutuel betting | Games | 29.71× | ||
| 03 | Sky Bet | Games | 28.93× | ||
| 04 | Kolkata Knight Riders | Sports | 22.72× | ||
| 05 | Chennai Super Kings | Sports | 21.72× | ||
| 06 | Cricket World Cup | Sports | 17.17× | ||
| 07 | India national cricket team | Sports | 17.03× | ||
| 08 | Indian Premier League | Sports | 16.01× | ||
| 09 | Royal Challengers Bangalore | Sports | 15.31× | ||
| 10 | Bwin | Games | 6.54× | ||
| 11 | Casino | Games | 3.75× | ||
| 12 | José Mourinho | Sports | 3.39× | ||
| 13 | Sport TV | Sports | 3.28× | ||
| 14 | Betano | Games | 3.06× | ||
| 15 | AccuWeather | Home & Garden | 3.01× | ||
| 16 | UEFA Champions League | Sports | 1.98× | ||
| 17 | Net-Empregos | Travel & Leisure | 1.79× | ||
| 18 | Correio da Manhã | News | 1.70× | ||
| 19 | OLX | Shopping | 1.57× | ||
| 20 | Gmail | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.55× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
Betclic's target market in Portugal covers an estimated 4,081,107 people, concentrated in Lisbon District and Porto District.
13.1% of the Betclic audience are female, 86.9% are male, with an average age of 37.7 years.
Betclic fans show strongest brand affinity for Betano (3.06×), Betway (42.4×), and Sky Bet (28.93×) over the country average.
Betclic fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Betclic itself, the audience over-indexes on Betway (42.4×), Sky Bet (28.93×), India national cricket team (17.03×), and Parimutuel betting (29.71×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Betclic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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