Rascasse Audience Intelligence

Sky Bet Target Market in Portugal

A data profile of the people who buy, follow and care about Sky Bet in Portugal — modelled from more than twelve digital signal sources. Sky Bet has an estimated audience of 37,990 people in Portugal.

#1389among Brand in Portugal#400in Games

The average Sky Bet fan in Portugal is 42.1 years old, more male, and lives primarily in Faro District.

The audience is concentrated in Faro District, Lisbon District, Porto District.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sky Bet profile in Portugal.

Audience size
38K
in Portugal
Gender
21.0%♀
79.0% male
Age
42.1
average years
Country rank
#14859
Brand in Portugal
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sky Bet

21.0% are female, 79.0% are male, average age 42.1.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Sky Bet audience in Portugal
MetricValue
Female21.0%
Male79.0%
Average age42.1
Estimated audience size37,990
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Sky Bet audience in Portugal
Age bracketShare%
16-198%
20-2924%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Sky Bet audience comes from Portugal.

Worldwide audience distribution share by country for Sky Bet
CountryShare
United Kingdom86.2%
Ireland2.6%
Spain1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Bet audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Sky Bet customers by region in Portugal
#RegionReachAffinity×
01Faro District~20K9.86×
02Leiria District~4K1.98×
03Madeira~2K1.35×
04Bragança District<1K0.93×
05Portalegre District<1K0.93×
06Guarda District<1K0.92×
07Azores<1K0.91×
08Évora District<1K0.91×
09Beja District<1K0.91×
10Viseu District~1K0.90×
11Viana do Castelo District<1K0.89×
12Castelo Branco District<1K0.89×
13Vila Real District<1K0.89×
14Coimbra District~2K0.83×
15Aveiro District~2K0.78×
16Braga District~3K0.74×
17Setúbal District~3K0.68×
18Porto District~4K0.53×
19Santarém District<1K0.53×
20Lisbon District~6K0.52×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Portugal

See Sky Bet audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Sky Bet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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