A data profile of the people who buy, follow and care about Pingo Doce in Portugal — modelled from more than twelve digital signal sources. Pingo Doce has an estimated audience of 8,508,260 people in Portugal.
The average Pingo Doce fan in Portugal is 45.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lidl, Auchan, Supermarket, with strongest over-indexing on Lidl (1.61× the country average).
Demographically, the Pingo Doce audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pingo Doce fan in Portugal is more female, around 45.8 years old, with strong Indulgence tendencies and a notable affinity for Lidl.
The key figures that characterise the Pingo Doce profile in Portugal.
68.0% are female, 32.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 45.8 |
| Estimated audience size | 8,508,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
Where the Pingo Doce audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 2.67× | |
| 02 | Faro District | ~500K | 1.81× | |
| 03 | Lisbon District | ~2.5M | 1.52× | |
| 04 | Porto District | ~1.5M | 1.30× | |
| 05 | Santarém District | ~400K | 1.30× | |
| 06 | Setúbal District | ~900K | 1.11× | |
| 07 | Aveiro District | ~600K | 1.08× | |
| 08 | Leiria District | ~400K | 0.99× | |
| 09 | Azores | ~200K | 0.93× | |
| 10 | Coimbra District | ~400K | 0.90× | |
| 11 | Évora District | ~100K | 0.85× | |
| 12 | Braga District | ~700K | 0.82× | |
| 13 | Bragança District | ~80K | 0.82× | |
| 14 | Viseu District | ~200K | 0.78× | |
| 15 | Viana do Castelo District | ~200K | 0.71× | |
| 16 | Beja District | ~90K | 0.64× | |
| 17 | Castelo Branco District | ~100K | 0.59× | |
| 18 | Vila Real District | ~90K | 0.57× | |
| 19 | Guarda District | ~50K | 0.48× | |
| 20 | Portalegre District | ~40K | 0.47× |
The strongest cross-interests of the Pingo Doce audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europcar | Cars & Mobility | 2.32× | ||
| 02 | Intermarché | Shopping | 1.93× | ||
| 03 | Supermarket | Shopping | 1.90× | ||
| 04 | Aldi | Shopping | 1.78× | ||
| 05 | Microwave oven | Home & Garden | 1.76× | ||
| 06 | Auchan | Shopping | 1.71× | ||
| 07 | Oysho | Fashion & Accessoires | 1.71× | ||
| 08 | Hypermarket | Shopping | 1.68× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 1.65× | ||
| 10 | Grocery store | Food & Beverages | 1.63× | ||
| 11 | Health insurance | Business & Career | 1.63× | ||
| 12 | Lidl | Shopping | 1.61× | ||
| 13 | Primark | Shopping | 1.60× | ||
| 14 | EDreams | Travel & Leisure | 1.58× | ||
| 15 | La Redoute | Shopping | 1.58× | ||
| 16 | TAP Portugal | Travel & Leisure | 1.58× | ||
| 17 | Rural tourism | Travel & Leisure | 1.56× | ||
| 18 | Black Friday (shopping) | Shopping | 1.54× | ||
| 19 | Big Brother (TV series) | Movies & TV | 1.51× | ||
| 20 | Travel website | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Career Orientation | POWER | 0.83× | |
| Spirituality | BALANCE | 0.87× |
Pingo Doce's target market in Portugal covers an estimated 8,508,260 people, concentrated in Lisbon District and Porto District.
68.0% of the Pingo Doce audience are female, 32.0% are male, with an average age of 45.8 years.
Pingo Doce fans show strongest brand affinity for Lidl (1.61×), Auchan (1.71×), and Supermarket (1.9×) over the country average.
Pingo Doce fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pingo Doce itself, the audience over-indexes on Auchan (1.71×), Supermarket (1.9×), Intermarché (1.93×), and Big Brother (TV series) (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pingo Doce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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