A data profile of the people who buy, follow and care about Travel website in Portugal — modelled from more than twelve digital signal sources. Travel website has an estimated audience of 1,594,721 people in Portugal.
The average Travel website fan in Portugal is 45.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Pingo Doce, Auchan, Airbnb, with strongest over-indexing on Pingo Doce (1.51× the country average).
Demographically, the Travel website audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Travel website fan in Portugal is more female, around 45.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Pingo Doce.
The key figures that characterise the Travel website profile in Portugal.
60.4% are female, 39.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.6 |
| Estimated audience size | 1,594,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Travel website audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.0% |
| Italy | 5.6% |
Where the Travel website audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~50K | 1.13× | |
| 02 | Madeira | ~50K | 1.08× | |
| 03 | Coimbra District | ~80K | 1.04× | |
| 04 | Leiria District | ~90K | 1.02× | |
| 05 | Aveiro District | ~100K | 0.99× | |
| 06 | Braga District | ~100K | 0.97× | |
| 07 | Faro District | ~100K | 0.97× | |
| 08 | Setúbal District | ~200K | 0.96× | |
| 09 | Porto District | ~300K | 0.92× | |
| 10 | Santarém District | ~70K | 0.92× | |
| 11 | Lisbon District | ~400K | 0.89× |
The strongest cross-interests of the Travel website audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boutique hotel | Travel & Leisure | 2.59× | ||
| 02 | Showroomprive | Fashion & Accessoires | 2.24× | ||
| 03 | Holiday cottage | Travel & Leisure | 2.06× | ||
| 04 | Trivago | Travel & Leisure | 2.04× | ||
| 05 | Condominio | Home & Garden | 2.03× | ||
| 06 | Home Interior Design | Home & Garden | 1.97× | ||
| 07 | Architecture & Design | Business & Career | 1.86× | ||
| 08 | Child development | Business & Career | 1.84× | ||
| 09 | Rural tourism | Travel & Leisure | 1.80× | ||
| 10 | Airbnb | Travel & Leisure | 1.74× | ||
| 11 | Aldi | Shopping | 1.73× | ||
| 12 | Auchan | Shopping | 1.68× | ||
| 13 | Intermarché | Shopping | 1.63× | ||
| 14 | Blouse | Fashion & Accessoires | 1.55× | ||
| 15 | Lodging | Travel & Leisure | 1.55× | ||
| 16 | EasyJet | Travel & Leisure | 1.54× | ||
| 17 | Skirt | Fashion & Accessoires | 1.54× | ||
| 18 | Apartment | Business & Career | 1.53× | ||
| 19 | Pingo Doce | Shopping | 1.51× | ||
| 20 | Parfois (fashion accessories) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Design Affinity | PREMIUM | 1.37× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.94× | |
| Career Orientation | POWER | 0.95× |
Travel website has an estimated audience of 1,594,721 people in Portugal, concentrated in Lisbon District and Porto District.
60.4% of Travel website fans are female, 39.6% are male, with an average age of 45.6 years.
Travel website fans show strongest brand affinity for Pingo Doce (1.51×), Auchan (1.68×), and Airbnb (1.74×) over the country average.
Travel website fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Travel website itself, the audience over-indexes on Auchan (1.68×), Airbnb (1.74×), Apartment (1.53×), and EasyJet (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Travel website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.