A data profile of the people who buy, follow and care about Trivago in Portugal — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 1,511,695 people in Portugal.
The average Trivago fan in Portugal is 48.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Continente, Lidl, Notícias ao Minuto, with strongest over-indexing on Continente (1.63× the country average).
Demographically, the Trivago audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Creativity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Trivago fan in Portugal is more female, around 48.0 years old, with strong Creativity tendencies and a notable affinity for Continente.
The key figures that characterise the Trivago profile in Portugal.
58.3% are female, 41.7% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 48.0 |
| Estimated audience size | 1,511,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 40% |
of the worldwide Trivago audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 9.8% |
| United States | 9.6% |
| United Kingdom | 8.5% |
Where the Trivago audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~400K | 1.28× | |
| 02 | Santarém District | ~90K | 1.28× | |
| 03 | Braga District | ~200K | 1.26× | |
| 04 | Aveiro District | ~100K | 1.18× | |
| 05 | Coimbra District | ~80K | 1.15× | |
| 06 | Leiria District | ~90K | 1.13× | |
| 07 | Évora District | ~30K | 1.12× | |
| 08 | Setúbal District | ~200K | 1.10× | |
| 09 | Viseu District | ~60K | 1.07× | |
| 10 | Lisbon District | ~500K | 1.05× | |
| 11 | Faro District | ~100K | 1.01× | |
| 12 | Castelo Branco District | ~30K | 1.00× | |
| 13 | Azores | ~40K | 0.95× | |
| 14 | Beja District | ~20K | 0.90× | |
| 15 | Madeira | ~40K | 0.89× | |
| 16 | Portalegre District | ~10K | 0.86× | |
| 17 | Vila Real District | ~20K | 0.84× | |
| 18 | Guarda District | ~20K | 0.82× | |
| 19 | Viana do Castelo District | ~30K | 0.78× | |
| 20 | Bragança District | ~10K | 0.68× |
The strongest cross-interests of the Trivago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logitravel | Travel & Leisure | 2.51× | ||
| 02 | Travel website | Travel & Leisure | 2.34× | ||
| 03 | Skyscanner | Travel & Leisure | 2.22× | ||
| 04 | EDreams | Travel & Leisure | 2.12× | ||
| 05 | Conforama | Home & Garden | 1.91× | ||
| 06 | Culinary art | Arts & Culture | 1.80× | ||
| 07 | EasyJet | Travel & Leisure | 1.71× | ||
| 08 | Bed | Home & Garden | 1.68× | ||
| 09 | Resort | Travel & Leisure | 1.68× | ||
| 10 | Leroy Merlin | Shopping | 1.67× | ||
| 11 | Information technology | Business & Career | 1.66× | ||
| 12 | Ryanair | Travel & Leisure | 1.65× | ||
| 13 | Continente | Shopping | 1.63× | ||
| 14 | Auchan | Shopping | 1.60× | ||
| 15 | Blouse | Fashion & Accessoires | 1.60× | ||
| 16 | Lidl | Shopping | 1.59× | ||
| 17 | Intermarché | Shopping | 1.58× | ||
| 18 | Primark | Shopping | 1.54× | ||
| 19 | Notícias ao Minuto | News | 1.53× | ||
| 20 | Hotels | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Travelling | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.71× |
Trivago's target market in Portugal covers an estimated 1,511,695 people, concentrated in Lisbon District and Porto District.
58.3% of the Trivago audience are female, 41.7% are male, with an average age of 48.0 years.
Trivago fans show strongest brand affinity for Continente (1.63×), Lidl (1.59×), and Notícias ao Minuto (1.53×) over the country average.
Trivago fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Trivago itself, the audience over-indexes on Lidl (1.59×), Notícias ao Minuto (1.53×), Leroy Merlin (1.67×), and Ryanair (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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