A data profile of the people who buy, follow and care about Rural tourism in Portugal — modelled from more than twelve digital signal sources. Rural tourism has an estimated audience of 1,843,491 people in Portugal.
The average Rural tourism fan in Portugal is 44.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Pingo Doce, Lidl, Auchan, with strongest over-indexing on Pingo Doce (1.56× the country average).
Demographically, the Rural tourism audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rural tourism fan in Portugal is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Pingo Doce.
The key figures that characterise the Rural tourism profile in Portugal.
60.2% are female, 39.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.8 |
| Estimated audience size | 1,843,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
Where the Rural tourism audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~30K | 1.15× | |
| 02 | Beja District | ~30K | 1.12× | |
| 03 | Évora District | ~40K | 1.08× | |
| 04 | Castelo Branco District | ~40K | 1.07× | |
| 05 | Azores | ~50K | 1.03× | |
| 06 | Viana do Castelo District | ~50K | 1.03× | |
| 07 | Viseu District | ~60K | 1.01× | |
| 08 | Madeira | ~50K | 1.00× | |
| 09 | Coimbra District | ~90K | 0.98× | |
| 10 | Leiria District | ~100K | 0.96× | |
| 11 | Aveiro District | ~100K | 0.95× | |
| 12 | Braga District | ~200K | 0.94× | |
| 13 | Faro District | ~100K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Porto District | ~400K | 0.91× | |
| 16 | Santarém District | ~80K | 0.91× | |
| 17 | Lisbon District | ~500K | 0.87× |
The strongest cross-interests of the Rural tourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty tips | Beauty & Wellness | 2.60× | ||
| 02 | Beauty & Fashion | Beauty & Wellness | 2.38× | ||
| 03 | Showroomprive | Fashion & Accessoires | 2.35× | ||
| 04 | Health And Beauty | Beauty & Wellness | 2.26× | ||
| 05 | Dog health | Pets & Animals | 2.12× | ||
| 06 | Home Interior Design | Home & Garden | 2.10× | ||
| 07 | Architecture & Design | Business & Career | 2.00× | ||
| 08 | Child development | Business & Career | 1.98× | ||
| 09 | Auction | Shopping | 1.96× | ||
| 10 | Aldi | Shopping | 1.93× | ||
| 11 | Decoration | Home & Garden | 1.86× | ||
| 12 | Conforama | Home & Garden | 1.79× | ||
| 13 | Auchan | Shopping | 1.77× | ||
| 14 | Travel website | Travel & Leisure | 1.73× | ||
| 15 | Intermarché | Shopping | 1.64× | ||
| 16 | Mercadona | Shopping | 1.59× | ||
| 17 | Pingo Doce | Shopping | 1.56× | ||
| 18 | Lidl | Shopping | 1.54× | ||
| 19 | Leroy Merlin | Shopping | 1.54× | ||
| 20 | Parfois (fashion accessories) | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Design Affinity | PREMIUM | 1.34× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Rural tourism has an estimated audience of 1,843,491 people in Portugal, concentrated in Lisbon District and Porto District.
60.2% of Rural tourism fans are female, 39.8% are male, with an average age of 44.8 years.
Rural tourism fans show strongest brand affinity for Pingo Doce (1.56×), Lidl (1.54×), and Auchan (1.77×) over the country average.
Rural tourism fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Rural tourism itself, the audience over-indexes on Lidl (1.54×), Auchan (1.77×), Mercadona (1.59×), and Leroy Merlin (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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