Rascasse Audience Intelligence

Rural tourism Audience in Germany

A data profile of the people who buy, follow and care about Rural tourism in Germany — modelled from more than twelve digital signal sources. Rural tourism has an estimated audience of 1,194,373 people in Germany.

#2787among Topic in Germany#453in Travel & Leisure

The average Rural tourism fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Poodle, Shih Tzu, Deichmann, with strongest over-indexing on Poodle (5.26× the country average).

Demographically, the Rural tourism audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rural tourism fan in Germany is more male, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Poodle.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural tourism profile in Germany.

Audience size
1.2M
in Germany
Gender
41.0%♀
59.0% male
Age
37.7
average years
Country rank
#5523
Topic in Germany
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rural tourism fans

41.0% are female, 59.0% are male, average age 37.7.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Rural tourism audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age37.7
Estimated audience size1,194,373
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Rural tourism audience in Germany
Age bracketShare%
16-1926%
20-2916%
30-3919%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Rural tourism audience comes from Germany.

Worldwide audience distribution share by country for Rural tourism
CountryShare
Italy18.9%
Spain14.8%
Brazil11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural tourism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rural tourism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.06×
02Schleswig-Holstein~40K1.03×
03Brandenburg~40K1.03×
04Mecklenburg-Vorpommern~20K1.03×
05Hessen~90K1.01×
06Sachsen-Anhalt~30K1.00×
07Thüringen~30K1.00×
08Saarland~10K1.00×
09Bayern~200K0.99×
10Baden-Württemberg~200K0.99×
11Rheinland-Pfalz~60K0.99×
12Sachsen~60K0.99×
13Hamburg~30K0.99×
14Niedersachsen~100K0.98×
15Nordrhein-Westfalen~300K0.96×
16Bremen0.00×
Fig. 06

Affinity by region

Affinity by region — Rural tourism, Germany
0.96×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rural tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rural tourism audience
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires5.55×
02PoodlePets & Animals5.26×
03Shih TzuPets & Animals4.60×
04Pit bullPets & Animals4.49×
05Architecture & Interior DesignHome & Garden4.45×
06Boxer (dog)Pets & Animals4.44×
07Home decorating ideasHome & Garden4.22×
08Yorkshire TerrierPets & Animals4.05×
09Labrador RetrieverPets & Animals3.97×
10Pomeranian (dog)Pets & Animals3.92×
11Home InteriorsHome & Garden3.82×
12Dog harnessPets & Animals3.72×
13BulldogPets & Animals3.72×
14PugPets & Animals3.55×
15DecorationHome & Garden3.39×
16Maltese (dog)Pets & Animals3.33×
17BalconyHome & Garden3.28×
18DeichmannShopping2.82×
19Galatasaray S.K.Sports2.41×
20ImmoScout24Home & Garden2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rural tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rural tourism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.52×
Pet OwnershipJOY1.46×
CreativityOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rural tourism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
SpiritualityBALANCE0.40×
Need for SecurityCONSERVATISM0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rural tourism have in Germany?

Rural tourism has an estimated audience of 1,194,373 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rural tourism fans?

41.0% of Rural tourism fans are female, 59.0% are male, with an average age of 37.7 years.

03

Which brands do Rural tourism fans like most?

Rural tourism fans show strongest brand affinity for Poodle (5.26×), Shih Tzu (4.6×), and Deichmann (2.82×) over the country average.

04

Where do Rural tourism fans live in Germany?

Rural tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rural tourism fans also like?

Beyond Rural tourism itself, the audience over-indexes on Shih Tzu (4.6×), Deichmann (2.82×), Labrador Retriever (3.97×), and Pit bull (4.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Rural tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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