Rural tourism Audience in Germany
Rural tourism has an estimated audience of 1,194,373 people in Germany. 41.0% are female, 59.0% are male, average age 37.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Poodle, Shih Tzu, Deichmann, Labrador Retriever, Pit bull.
The average Rural tourism fan in Germany is 37.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Poodle, Shih Tzu, Deichmann, with strongest over-indexing on Poodle (5.26× the country average). Demographically, the Rural tourism audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Rural tourism fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 37.7 |
| Estimated audience size | 1,194,373 |
Audience persona
The typical Rural tourism fan in Germany is more male, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Poodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 181,112 | 0.94× |
| Nordrhein-Westfalen | 176,185 | 0.67× |
| Baden-Württemberg | 140,409 | 0.86× |
| Hessen | 104,683 | 1.15× |
| Berlin | 93,446 | 1.75× |
| Schleswig-Holstein | 72,527 | 1.69× |
| Brandenburg | 65,630 | 1.77× |
| Niedersachsen | 62,072 | 0.54× |
| Mecklenburg-Vorpommern | 46,709 | 2.05× |
| Sachsen-Anhalt | 35,405 | 1.14× |
| Rheinland-Pfalz | 33,873 | 0.57× |
| Sachsen | 29,474 | 0.5× |
| Hamburg | 19,090 | 0.71× |
| Thüringen | 18,228 | 0.6× |
| Saarland | 15,478 | 1.06× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Poodle | 5.26× | Pets & Animals |
| Shih Tzu | 4.6× | Pets & Animals |
| Deichmann | 2.82× | Shopping |
| Labrador Retriever | 3.97× | Pets & Animals |
| Pit bull | 4.49× | Pets & Animals |
| Dog harness | 3.72× | Pets & Animals |
| Yorkshire Terrier | 4.05× | Pets & Animals |
| Pomeranian (dog) | 3.92× | Pets & Animals |
| Boxer (dog) | 4.44× | Pets & Animals |
| Architecture & Interior Design | 4.45× | Home & Garden |
| Home Interiors | 3.82× | Home & Garden |
| ImmoScout24 | 2.3× | Home & Garden |
| Gina Tricot | 5.55× | Fashion & Accessoires |
| Home decorating ideas | 4.22× | Home & Garden |
| Bulldog | 3.72× | Pets & Animals |
| Pug | 3.55× | Pets & Animals |
| Decoration | 3.39× | Home & Garden |
| Galatasaray S.K. | 2.41× | Sports |
| Maltese (dog) | 3.33× | Pets & Animals |
| Gala | 1.99× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.84 |
| Sports Activity | POWER | 1.76 |
| Sustainability | BALANCE | 1.66 |
| Urban Lifestyle | OPEN | 1.62 |
| Tradition | CONSERVATISM | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.9% |
| Spain | 14.8% |
| Brazil | 11.2% |
See Rural tourism audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rural tourism have in Germany?
Rural tourism has an estimated audience of 1,194,373 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rural tourism fans?
41.0% of Rural tourism fans are female, 59.0% are male, with an average age of 37.7 years.
Which brands do Rural tourism fans like most?
Rural tourism fans show strongest brand affinity for Poodle (5.26×), Shih Tzu (4.6×), and Deichmann (2.82×) over the country average.
Where do Rural tourism fans live in Germany?
Rural tourism fans in Germany are most concentrated in Bayern (reach 181,112), Nordrhein-Westfalen (reach 176,185), and Baden-Württemberg (reach 140,409). These three regions account for the largest share of the active audience.
What other brands do Rural tourism fans also like?
Beyond Rural tourism itself, the audience over-indexes on Shih Tzu (4.6×), Deichmann (2.82×), Labrador Retriever (3.97×), and Pit bull (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.