Rascasse Audience Intelligence

Rural tourism Audience in United States

A data profile of the people who buy, follow and care about Rural tourism in United States — modelled from more than twelve digital signal sources. Rural tourism has an estimated audience of 3,747,628 people in United States.

#4483among Topic in United States#699in Travel & Leisure

The average Rural tourism fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural tourism profile in United States.

Audience size
3.7M
in United States
Gender
50.3%♀
49.7% male
Age
39.8
average years
Country rank
#8497
Topic in United States
Fig. 01

Search interest · 12-month trend

+129%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rural tourism fans

50.3% are female, 49.7% are male, average age 39.8.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Rural tourism audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.8
Estimated audience size3,747,628
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Rural tourism audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Rural tourism audience comes from United States.

Worldwide audience distribution share by country for Rural tourism
CountryShare
Italy18.9%
Spain14.8%
Brazil11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Rural tourism fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.10×
02West Virginia~20K1.08×
03South Dakota~9K1.08×
04New Hampshire~20K1.07×
05Alaska~9K1.07×
06Vermont~7K1.06×
07Nebraska~20K1.04×
08Mississippi~30K1.03×
09Maine~10K1.03×
10Arkansas~30K1.02×
11Hawaii~20K1.02×
12North Dakota~8K1.02×
13Oklahoma~40K1.01×
14Washington, District of Columbia~10K1.01×
15Oregon~40K1.00×
16Connecticut~40K1.00×
17Rhode Island~10K1.00×
18Delaware~10K1.00×
19Alabama~50K0.99×
20Kentucky~50K0.99×
21Utah~30K0.99×
22Kansas~30K0.99×
23Idaho~20K0.99×
24New Mexico~20K0.99×
25Louisiana~50K0.98×
26Nevada~40K0.98×
27Iowa~30K0.98×
28Tennessee~70K0.97×
29Indiana~70K0.97×
30Maryland~60K0.97×
31Missouri~60K0.97×
32South Carolina~50K0.97×
33Wisconsin~50K0.97×
34Minnesota~50K0.97×
35Arizona~70K0.96×
36Washington~70K0.96×
37Massachusetts~70K0.96×
38Colorado~60K0.96×
39Michigan~90K0.95×
40New Jersey~90K0.95×
41Virginia~90K0.95×
42Georgia~100K0.94×
43Ohio~100K0.94×
44North Carolina~100K0.94×
45Pennsylvania~100K0.93×
46Illinois~100K0.93×
47New York~200K0.90×
48Texas~300K0.89×
49Florida~200K0.89×
50California~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Rural tourism, United States
0.84×1.00×1.10×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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