Rural tourism Audience in United States

Rural tourism has an estimated audience of 3,747,628 people in United States. 50.3% are female, 49.7% are male, average age 39.8. Top regions: Florida, California, North Carolina.
The average Rural tourism fan in United States is 39.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, North Carolina.
Category: Travel & Leisure · Type: Topic
Demographics of Rural tourism fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.8 |
| Estimated audience size | 3,747,628 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 131,619 | 0.52× |
| California | 126,049 | 0.31× |
| North Carolina | 95,511 | 0.85× |
| Texas | 87,242 | 0.27× |
| New York | 69,616 | 0.33× |
| Kentucky | 63,970 | 1.36× |
| Ohio | 63,415 | 0.55× |
| Virginia | 62,631 | 0.69× |
| Alabama | 61,921 | 1.18× |
| Pennsylvania | 60,206 | 0.48× |
| Mississippi | 59,853 | 1.94× |
| Indiana | 57,065 | 0.83× |
| Tennessee | 53,091 | 0.71× |
| Georgia | 52,631 | 0.46× |
| Michigan | 52,608 | 0.54× |
| Illinois | 51,764 | 0.41× |
| Arizona | 50,393 | 0.66× |
| Washington | 49,687 | 0.66× |
| Oregon | 48,782 | 1.14× |
| New Jersey | 47,820 | 0.5× |
| South Carolina | 46,854 | 0.83× |
| Louisiana | 46,565 | 0.96× |
| Arkansas | 46,526 | 1.51× |
| Connecticut | 44,782 | 1.19× |
| West Virginia | 43,235 | 2.48× |
| Maryland | 43,142 | 0.67× |
| Montana | 42,984 | 4.13× |
| Massachusetts | 41,646 | 0.56× |
| Missouri | 38,686 | 0.64× |
| Colorado | 36,035 | 0.61× |
| Nevada | 34,589 | 0.95× |
| Hawaii | 32,691 | 2.03× |
| Oklahoma | 32,500 | 0.78× |
| Wisconsin | 31,396 | 0.56× |
| Nebraska | 29,900 | 1.59× |
| Maine | 24,556 | 1.83× |
| Utah | 24,245 | 0.72× |
| Minnesota | 23,376 | 0.44× |
| Kansas | 22,819 | 0.77× |
| Alaska | 18,490 | 2.31× |
| Idaho | 17,110 | 0.91× |
| Iowa | 16,248 | 0.53× |
| South Dakota | 15,910 | 1.84× |
| Washington, District of Columbia | 15,887 | 1.41× |
| New Hampshire | 15,267 | 1.03× |
| New Mexico | 14,872 | 0.79× |
| Vermont | 14,500 | 2.2× |
| Rhode Island | 9,828 | 0.82× |
| Delaware | 8,801 | 0.85× |
| North Dakota | 5,163 | 0.67× |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.9% |
| Spain | 14.8% |
| Brazil | 11.2% |
See Rural tourism audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.