Rascasse Audience Intelligence

Rural tourism Audience in Brazil

A data profile of the people who buy, follow and care about Rural tourism in Brazil — modelled from more than twelve digital signal sources. Rural tourism has an estimated audience of 4,780,435 people in Brazil.

#950among Topic in Brazil#98in Travel & Leisure

The average Rural tourism fan in Brazil is 41.4 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural tourism profile in Brazil.

Audience size
4.8M
in Brazil
Gender
49.8%♀
50.2% male
Age
41.4
average years
Country rank
#1407
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rural tourism fans

49.8% are female, 50.2% are male, average age 41.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Rural tourism audience in Brazil
MetricValue
Female49.8%
Male50.2%
Average age41.4
Estimated audience size4,780,435
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Rural tourism audience in Brazil
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4921%
50+24%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Rural tourism audience comes from Brazil.

Worldwide audience distribution share by country for Rural tourism
CountryShare
Italy18.9%
Spain14.8%
Brazil11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural tourism audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Rural tourism fans by region: top regions in Brazil
#RegionReachAffinity×
01Espírito Santo~100K1.17×
02Rio Grande do Sul~300K1.09×
03Santa Catarina~200K1.05×
04Mato Grosso do Sul~70K1.04×
05Goiás~200K1.02×
06Mato Grosso~90K1.02×
07Federal District~80K1.01×
08Minas Gerais~500K1.00×
09Bahia~300K1.00×
10Pernambuco~200K1.00×
11Ceará~200K1.00×
12Paraíba~100K1.00×
13Rio Grande do Norte~80K1.00×
14Rio de Janeiro~400K0.99×
15Paraná~300K0.99×
16São Paulo~1M0.97×
17Tocantins0.00×
18Alagoas0.00×
19Sergipe0.00×
20Roraima0.00×
21Amazonas0.00×
22Amapá0.00×
23Piauí0.00×
24Pará0.00×
25Rondônia0.00×
26Maranhão0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Brazil

See Rural tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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