A data profile of the people who buy, follow and care about Rural tourism in Italy — modelled from more than twelve digital signal sources. Rural tourism has an estimated audience of 8,066,034 people in Italy.
The average Rural tourism fan in Italy is 46.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Catholic Church, Sicily, Religion, with strongest over-indexing on Catholic Church (1.61× the country average).
Demographically, the Rural tourism audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rural tourism fan in Italy is more female, around 46.5 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Rural tourism profile in Italy.
57.0% are female, 43.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 46.5 |
| Estimated audience size | 8,066,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 36% |
Where the Rural tourism audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~300K | 1.11× | |
| 02 | Sicilia | ~700K | 1.05× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.05× | |
| 04 | Puglia | ~600K | 1.02× | |
| 05 | Tuscany | ~500K | 1.02× | |
| 06 | Trentino-Alto Adige/Südtirol | ~200K | 1.02× | |
| 07 | Basilicata | ~80K | 1.02× | |
| 08 | Marche | ~200K | 1.01× | |
| 09 | Liguria | ~200K | 1.00× | |
| 10 | Umbria | ~100K | 1.00× | |
| 11 | Campania | ~900K | 0.99× | |
| 12 | Veneto | ~600K | 0.99× | |
| 13 | Abruzzo | ~200K | 0.99× | |
| 14 | Emilia-Romagna | ~600K | 0.98× | |
| 15 | Piedmont | ~600K | 0.98× | |
| 16 | Lazio | ~1M | 0.96× | |
| 17 | Lombardy | ~1.5M | 0.93× | |
| 18 | Molise | 0.00× | ||
| 19 | Calabria | 0.00× | ||
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Rural tourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rural area | Travel & Leisure | 2.76× | ||
| 02 | Slovenia | Travel & Leisure | 1.76× | ||
| 03 | Coop | Food & Beverages | 1.73× | ||
| 04 | Voluntary association | Politics & Society | 1.62× | ||
| 05 | Catholic Church | Politics & Society | 1.61× | ||
| 06 | Dwelling | Home & Garden | 1.60× | ||
| 07 | Apulia | Travel & Leisure | 1.59× | ||
| 08 | Chef | Food & Beverages | 1.57× | ||
| 09 | Virtue | Politics & Society | 1.55× | ||
| 10 | Jesus | Politics & Society | 1.55× | ||
| 11 | Lunch | Food & Beverages | 1.55× | ||
| 12 | Religion | Business & Career | 1.54× | ||
| 13 | Sicily | Travel & Leisure | 1.53× | ||
| 14 | Hat | Fashion & Accessoires | 1.53× | ||
| 15 | Gift | Shopping | 1.52× | ||
| 16 | Pharmacy | Business & Career | 1.52× | ||
| 17 | Lodging | Travel & Leisure | 1.52× | ||
| 18 | Veganism | Food & Beverages | 1.51× | ||
| 19 | Meat | Food & Beverages | 1.51× | ||
| 20 | Cheese | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Indulgence | JOY | 1.40× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Social Media Usage | JOY | 1.01× |
Rural tourism has an estimated audience of 8,066,034 people in Italy, concentrated in Lombardy and Lazio.
57.0% of Rural tourism fans are female, 43.0% are male, with an average age of 46.5 years.
Rural tourism fans show strongest brand affinity for Catholic Church (1.61×), Sicily (1.53×), and Religion (1.54×) over the country average.
Rural tourism fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Rural tourism itself, the audience over-indexes on Sicily (1.53×), Religion (1.54×), Voluntary association (1.62×), and Coop (1.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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