A data profile of the people who buy, follow and care about Rural area in Italy — modelled from more than twelve digital signal sources. Rural area has an estimated audience of 5,180,593 people in Italy.
Rural area has an estimated audience of 5,180,593 people in Italy. 43.1% are female, 56.9% are male, average age 44.7. Top brand affinities: Rural tourism, Genetics, Nonprofit organization, Volunteering, Sustainable energy.
Top brand affinities include Rural tourism, Genetics, Nonprofit organization, with strongest over-indexing on Rural tourism (2.76× the country average).
Demographically, the Rural area audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Rural area fan in Italy is more male, around 44.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rural tourism.
The key figures that characterise the Rural area profile in Italy.
43.1% are female, 56.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.7 |
| Estimated audience size | 5,180,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Rural area audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Rural area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 6.20× | ||
| 02 | Fertilizer | Home & Garden | 4.58× | ||
| 03 | Individualism | Politics & Society | 3.85× | ||
| 04 | Mineral water | Food & Beverages | 3.71× | ||
| 05 | Traditional medicine | Health | 3.60× | ||
| 06 | Biochemistry | Business & Career | 3.37× | ||
| 07 | Baking powder | Food & Beverages | 3.21× | ||
| 08 | Rural tourism | Travel & Leisure | 2.76× | ||
| 09 | Sustainable energy | Home & Garden | 2.42× | ||
| 10 | Genetics | Kids & Family | 2.37× | ||
| 11 | Nonprofit organization | Politics & Society | 2.32× | ||
| 12 | Zoo | Kids & Family | 2.29× | ||
| 13 | Renewable energy | Business & Career | 2.26× | ||
| 14 | Subscription business model | Shopping | 2.06× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.98× | ||
| 16 | Volunteering | Politics & Society | 1.97× | ||
| 17 | Innovation | Business & Career | 1.94× | ||
| 18 | Singer-songwriter | Music & Radio | 1.66× | ||
| 19 | Coop | Food & Beverages | 1.59× | ||
| 20 | Meat | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.86× | |
| Convenience Orientation | PREMIUM | 1.81× | |
| Individualism | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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