Rural area Audience in Germany
Rural area has an estimated audience of 2,356,339 people in Germany. 43.1% are female, 56.9% are male, average age 36.7. Top brand affinities: Goes, Gil Ofarim, Icon (magazine), Saving, Jack White.
Top brand affinities include Goes, Gil Ofarim, Icon (magazine), with strongest over-indexing on Goes (1.72× the country average). Demographically, the Rural area audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Rural area fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 36.7 |
| Estimated audience size | 2,356,339 |
Audience persona
The typical Rural area fan in Germany is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.72× | Travel & Leisure |
| Gil Ofarim | 2.03× | Music & Radio |
| Icon (magazine) | 3.98× | Arts & Culture |
| Saving | 1.86× | Business & Career |
| Jack White | 1.92× | Movies & TV |
| Eco Friendly Living | 2.76× | Home & Garden |
| Ensiferum | 9.33× | Music & Radio |
| Geothermal heating | 3.42× | Home & Garden |
| Nationality | 1.88× | Politics & Society |
| Free University of Berlin | 2.15× | Business & Career |
| Curcuma | 2.67× | Food & Beverages |
| Video izle | 1.61× | |
| Metamorphoses | 1.54× | Literature |
| Weimar Republic | 2.33× | Politics & Society |
| Camo | 5.23× | Technology & Electronics |
| Glashütte | 1.85× | Travel & Leisure |
| Vijesti.ba | 1.76× | News |
| Tigran Hamasyan | 7.14× | Music & Radio |
| Coworking | 1.66× | Business & Career |
| Carrie (novel) | 2.31× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.51 |
| Convenience Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
| Healthy Lifestyle | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
See Rural area audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.