Rascasse Audience Intelligence

Rural area Audience in Germany

A data profile of the people who buy, follow and care about Rural area in Germany — modelled from more than twelve digital signal sources. Rural area has an estimated audience of 2,356,339 people in Germany.

#1668among Topic in Germany#229in Travel & Leisure

The average Rural area fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Deere, Combine harvester, Livestock, with strongest over-indexing on John Deere (11.13× the country average).

Demographically, the Rural area audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rural area fan in Germany is more male, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for John Deere.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural area profile in Germany.

Audience size
2.4M
in Germany
Gender
43.1%♀
56.9% male
Age
36.7
average years
Country rank
#2819
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rural area fans

43.1% are female, 56.9% are male, average age 36.7.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Rural area audience in Germany
MetricValue
Female43.1%
Male56.9%
Average age36.7
Estimated audience size2,356,339
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Rural area audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Rural area audience comes from Germany.

Worldwide audience distribution share by country for Rural area
CountryShare
United States19.2%
Brazil12.9%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural area audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rural area fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.13×
02Bremen~20K1.11×
03Hessen~200K1.08×
04Saarland~30K1.05×
05Berlin~100K1.04×
06Hamburg~50K1.00×
07Mecklenburg-Vorpommern~40K0.99×
08Schleswig-Holstein~80K0.98×
09Thüringen~60K0.98×
10Rheinland-Pfalz~100K0.97×
11Sachsen-Anhalt~60K0.97×
12Bayern~400K0.96×
13Brandenburg~70K0.96×
14Sachsen~100K0.93×
15Baden-Württemberg~300K0.92×
16Niedersachsen~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Rural area, Germany
0.90×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rural area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rural area audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility11.13×
02EniCars & Mobility10.95×
03AGCOCars & Mobility10.86×
04Water purificationFood & Beverages9.34×
05BiofuelCars & Mobility8.20×
06New Holland AgricultureCars & Mobility6.69×
07Combine harvesterBusiness & Career6.27×
08ExcavatorCars & Mobility5.46×
09FertilizerHome & Garden4.59×
10ForestryHome & Garden3.82×
11LivestockPets & Animals3.58×
12Flowering plantHome & Garden3.06×
13Garden furnitureHome & Garden3.00×
14Shih TzuPets & Animals2.85×
15Yorkshire TerrierPets & Animals2.71×
16Labrador RetrieverPets & Animals2.68×
17BeaglePets & Animals2.54×
18Efficient energy useTechnology & Electronics2.52×
19Chihuahua (dog)Pets & Animals2.42×
20House musicMusic & Radio2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rural area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rural area audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.97×
SpiritualityBALANCE1.78×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rural area audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
CreativityOPEN0.87×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rural area have in Germany?

Rural area has an estimated audience of 2,356,339 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rural area fans?

43.1% of Rural area fans are female, 56.9% are male, with an average age of 36.7 years.

03

Which brands do Rural area fans like most?

Rural area fans show strongest brand affinity for John Deere (11.13×), Combine harvester (6.27×), and Livestock (3.58×) over the country average.

04

Where do Rural area fans live in Germany?

Rural area fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rural area fans also like?

Beyond Rural area itself, the audience over-indexes on Combine harvester (6.27×), Livestock (3.58×), Water purification (9.34×), and House music (2.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Rural area audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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