Rural area Audience in Germany
Rural area has an estimated audience of 2,356,339 people in Germany. 43.1% are female, 56.9% are male, average age 36.7. Top brand affinities: John Deere, Tagesschau, Obi (store), Forestry, Dairy.
Top brand affinities include John Deere, Tagesschau, Obi (store), with strongest over-indexing on John Deere (10.2× the country average). Demographically, the Rural area audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Rural area fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 36.7 |
| Estimated audience size | 2,356,339 |
Audience persona
The typical Rural area fan in Germany is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for John Deere.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Deere | 10.2× | Cars & Mobility |
| Tagesschau | 2.15× | Movies & TV |
| Obi (store) | 1.76× | Shopping |
| Forestry | 3.98× | Home & Garden |
| Dairy | 3.8× | Food & Beverages |
| Labrador Retriever | 2.66× | Pets & Animals |
| Ornamental plant | 2.44× | Home & Garden |
| Electric guitar | 2.98× | Music & Radio |
| Shih Tzu | 2.8× | Pets & Animals |
| Yorkshire Terrier | 2.67× | Pets & Animals |
| Water purification | 7.5× | Food & Beverages |
| Excavator | 4.83× | Cars & Mobility |
| Eni | 10.95× | Cars & Mobility |
| Beagle | 2.49× | Pets & Animals |
| Transfermarkt | 1.7× | Sports |
| Carpentry | 2.4× | Home & Garden |
| Hardstyle | 4.53× | Music & Radio |
| House music | 1.72× | Music & Radio |
| Maine Coon | 2.73× | Pets & Animals |
| Garden furniture | 2.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.51 |
| Convenience Orientation | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
| Healthy Lifestyle | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
See Rural area audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.