New Holland Agriculture Audience in Germany
New Holland Agriculture has an estimated audience of 763,741 people in Germany. 41.4% are female, 58.6% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Combine harvester, John Deere (inventor), John Deere, Fendt, Claas.
The average New Holland Agriculture fan in Germany is 36.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Combine harvester, John Deere (inventor), John Deere, with strongest over-indexing on Combine harvester (11.48× the country average). Demographically, the New Holland Agriculture audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Commercial vehicles
Demographics of New Holland Agriculture fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 36.8 |
| Estimated audience size | 763,741 |
Audience persona
The typical New Holland Agriculture fan in Germany is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Combine harvester.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 246,919 | 1.85× |
| Nordrhein-Westfalen | 153,054 | 0.84× |
| Baden-Württemberg | 129,273 | 1.14× |
| Niedersachsen | 123,349 | 1.53× |
| Hessen | 61,123 | 0.97× |
| Sachsen | 43,685 | 1.07× |
| Rheinland-Pfalz | 42,311 | 1.02× |
| Schleswig-Holstein | 39,401 | 1.32× |
| Thüringen | 25,596 | 1.21× |
| Brandenburg | 25,100 | 0.97× |
| Sachsen-Anhalt | 21,218 | 0.99× |
| Mecklenburg-Vorpommern | 18,703 | 1.18× |
| Berlin | 15,216 | 0.41× |
| Hamburg | 12,790 | 0.68× |
| Saarland | 5,907 | 0.58× |
| Bremen | 2,829 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combine harvester | 11.48× | Business & Career |
| John Deere (inventor) | 16.17× | Cars & Mobility |
| John Deere | 11.59× | Cars & Mobility |
| Fendt | 11.98× | Cars & Mobility |
| Claas | 13.27× | Cars & Mobility |
| Excavator | 9.89× | Cars & Mobility |
| Massey Ferguson | 13.69× | Cars & Mobility |
| Case IH | 14.35× | Cars & Mobility |
| Kubota | 14.34× | Cars & Mobility |
| Agricultural engineering | 6.24× | Business & Career |
| Livestock | 4.69× | Pets & Animals |
| Fertilizer | 7.7× | Home & Garden |
| Deutz-Fahr | 13.74× | Cars & Mobility |
| Rural area | 6.69× | Travel & Leisure |
| Valtra | 14.71× | Cars & Mobility |
| Heavy equipment | 5.03× | Home & Garden |
| Vehicles | 1.59× | Cars & Mobility |
| Obi (store) | 2.01× | Shopping |
| Loader (equipment) | 9.25× | Cars & Mobility |
| Agricultural machinery | 5.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Patriotism | CONSERVATISM | 1.39 |
| Travelling | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 0.94 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| Italy | 21.1% |
| Romania | 7.3% |
See New Holland Agriculture audiences in other countries
- New Holland Agriculture — United States
- New Holland Agriculture — United Kingdom
- New Holland Agriculture — France
- New Holland Agriculture — Italy
- New Holland Agriculture — Spain
- New Holland Agriculture — Brazil
- New Holland Agriculture — Japan
- New Holland Agriculture — South Korea
- New Holland Agriculture — India
More Commercial vehicles audiences in Germany
- John Deere (1,705,578)
- Fendt (1,248,587)
- Volkswagen Commercial Vehicles (1,183,907)
- Claas (897,861)
- Massey Ferguson (727,891)
Frequently asked questions
How many fans does New Holland Agriculture have in Germany?
New Holland Agriculture has an estimated audience of 763,741 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of New Holland Agriculture fans?
41.4% of New Holland Agriculture fans are female, 58.6% are male, with an average age of 36.8 years.
Which brands do New Holland Agriculture fans like most?
New Holland Agriculture fans show strongest brand affinity for Combine harvester (11.48×), John Deere (inventor) (16.17×), and John Deere (11.59×) over the country average.
Where do New Holland Agriculture fans live in Germany?
New Holland Agriculture fans in Germany are most concentrated in Bayern (reach 246,919), Nordrhein-Westfalen (reach 153,054), and Baden-Württemberg (reach 129,273). These three regions account for the largest share of the active audience.
What other brands do New Holland Agriculture fans also like?
Beyond New Holland Agriculture itself, the audience over-indexes on John Deere (inventor) (16.17×), John Deere (11.59×), Fendt (11.98×), and Claas (13.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Holland Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.