Virtue Audience in Italy
Virtue has an estimated audience of 13,725,826 people in Italy. 63.1% are female, 36.9% are male, average age 41.2. Top brand affinities: Ipercoop, SuperEnalotto, General practitioner, Horoscope, Dentistry.
Top brand affinities include Ipercoop, SuperEnalotto, General practitioner, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Virtue audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Politics & Society · Type: Topic
Demographics of Virtue fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 41.2 |
| Estimated audience size | 13,725,826 |
Audience persona
The typical Virtue fan in Italy is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Ipercoop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| SuperEnalotto | 6.57× | Games |
| General practitioner | 3.35× | Health |
| Horoscope | 3.68× | Health |
| Dentistry | 3.22× | Business & Career |
| Instant messaging | 2.17× | Internet & Social Media |
| Progressive rock | 2.51× | Music & Radio |
| Sporting Clube de Portugal | 5.56× | Sports |
| Rose | 3.42× | Home & Garden |
| Slovenia | 1.98× | Travel & Leisure |
| Eyes Wide Shut | 6.64× | Movies & TV |
| Meat | 1.59× | Food & Beverages |
| Singer-songwriter | 1.5× | Music & Radio |
| Library | 2.66× | Literature |
| La Dolce Vita | 5.04× | Movies & TV |
| Bellagio (resort) | 4.08× | Travel & Leisure |
| Rachel Weisz | 6.64× | Movies & TV |
| Volunteering | 1.5× | Politics & Society |
| University | 1.53× | Business & Career |
| Mediaset | 1.83× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.19 |
| Extroversion | THRILL | 1.12 |
| Pet Ownership | JOY | 1.06 |
| Social Media Usage | JOY | 0.95 |
| Creativity | OPEN | 0.92 |
| Family Orientation | CONSERVATISM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
See Virtue audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.