A data profile of the people who buy, follow and care about Virtue in Italy — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 13,725,826 people in Italy.
Virtue has an estimated audience of 13,725,826 people in Italy. 63.1% are female, 36.9% are male, average age 41.2. Top brand affinities: SuperEnalotto, Wikipedia, WhatsApp, Singer-songwriter, Personal finance.
Top brand affinities include SuperEnalotto, Wikipedia, WhatsApp, with strongest over-indexing on SuperEnalotto (6.64× the country average).
Demographically, the Virtue audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Virtue fan in Italy is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Virtue profile in Italy.
63.1% are female, 36.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 41.2 |
| Estimated audience size | 13,725,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Virtue audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 6.64× | ||
| 02 | Eyes Wide Shut | Movies & TV | 6.64× | ||
| 03 | Andrea Bocelli | Music & Radio | 5.69× | ||
| 04 | Sporting Clube de Portugal | Sports | 5.26× | ||
| 05 | Bellagio (resort) | Travel & Leisure | 4.46× | ||
| 06 | New Testament | Politics & Society | 3.96× | ||
| 07 | Wikipedia | Internet & Social Media | 3.70× | ||
| 08 | Vatican City | Travel & Leisure | 3.61× | ||
| 09 | Satire | Literature | 3.28× | ||
| 10 | Mediaset | Technology & Electronics | 2.85× | ||
| 11 | Rose | Home & Garden | 2.82× | ||
| 12 | General practitioner | Health | 2.52× | ||
| 13 | Singer-songwriter | Music & Radio | 2.39× | ||
| 14 | Adriatic Sea | Travel & Leisure | 2.22× | ||
| 15 | Internet & Social Media | 2.11× | |||
| 16 | Volunteering | Politics & Society | 2.05× | ||
| 17 | Champagne | Food & Beverages | 1.93× | ||
| 18 | Milk | Food & Beverages | 1.68× | ||
| 19 | Personal finance | Business & Career | 1.67× | ||
| 20 | Genetics | Kids & Family | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Spirituality | BALANCE | 1.18× | |
| Pet Ownership | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Sports Activity | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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