A data profile of the people who buy, follow and care about Virtue in United Kingdom — modelled from more than twelve digital signal sources. Virtue has an estimated audience of 7,919,541 people in United Kingdom.
The average Virtue fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.88× the country average).
Demographically, the Virtue audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Virtue fan in United Kingdom is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Virtue profile in United Kingdom.
68.0% are female, 32.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 41.6 |
| Estimated audience size | 7,919,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Virtue audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 6.7% |
| Brazil | 5.1% |
Where the Virtue audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 1.33× | |
| 02 | West Midlands | ~400K | 1.33× | |
| 03 | South East | ~1M | 1.10× | |
| 04 | East of England | ~800K | 1.08× | |
| 05 | Scotland | ~800K | 1.07× | |
| 06 | North East | ~300K | 1.07× | |
| 07 | Northern Ireland | ~200K | 1.02× | |
| 08 | Wales | ~400K | 0.96× | |
| 09 | England | ~6M | 0.95× | |
| 10 | South West | ~500K | 0.84× | |
| 11 | East Midlands | ~500K | 0.82× | |
| 12 | North West | ~500K | 0.55× |
The strongest cross-interests of the Virtue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.67× | ||
| 02 | Wikipedia | Internet & Social Media | 3.88× | ||
| 03 | Adoption | Kids & Family | 3.60× | ||
| 04 | Sketch comedy | Movies & TV | 3.25× | ||
| 05 | Satire | Literature | 2.77× | ||
| 06 | Hobby | Home & Garden | 2.58× | ||
| 07 | Risk management | Business & Career | 2.42× | ||
| 08 | Refrigerator | Home & Garden | 2.38× | ||
| 09 | Hot tub | Home & Garden | 2.33× | ||
| 10 | Esso | Cars & Mobility | 2.31× | ||
| 11 | Mobile home | Cars & Mobility | 2.21× | ||
| 12 | Mother's Day | Kids & Family | 2.21× | ||
| 13 | Volunteering | Politics & Society | 2.18× | ||
| 14 | William Hill (bookmaker) | Games | 2.01× | ||
| 15 | Internet & Social Media | 1.84× | |||
| 16 | Distilled beverage | Food & Beverages | 1.82× | ||
| 17 | Aldi | Shopping | 1.77× | ||
| 18 | Kitchen | Home & Garden | 1.76× | ||
| 19 | Politics | Politics & Society | 1.63× | ||
| 20 | Weddings | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.22× | |
| Mindfulness | BALANCE | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Indulgence | JOY | 0.87× | |
| Quality Awareness | PREMIUM | 0.87× |
Virtue has an estimated audience of 7,919,541 people in United Kingdom, concentrated in England and South East.
68.0% of Virtue fans are female, 32.0% are male, with an average age of 41.6 years.
Virtue fans show strongest brand affinity for Wikipedia (3.88×), Hobby (2.58×), and Kitchen (1.76×) over the country average.
Virtue fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Virtue itself, the audience over-indexes on Hobby (2.58×), Kitchen (1.76×), Satire (2.77×), and Adoption (3.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Virtue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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