Pug Audience in Germany
Pug has an estimated audience of 5,577,229 people in Germany. 64.4% are female, 35.6% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Collectable, Product design, JDSU.
The average Pug fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Collectable, with strongest over-indexing on Rossmann (1.68× the country average). Demographically, the Pug audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Pug fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 37.6 |
| Estimated audience size | 5,577,229 |
Audience persona
The typical Pug fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,433,702 | 1.17× |
| Bayern | 1,260,091 | 1.41× |
| Baden-Württemberg | 776,953 | 1.02× |
| Hessen | 647,413 | 1.52× |
| Niedersachsen | 482,253 | 0.89× |
| Berlin | 434,702 | 1.74× |
| Rheinland-Pfalz | 284,874 | 1.02× |
| Sachsen | 224,496 | 0.82× |
| Schleswig-Holstein | 158,997 | 0.79× |
| Hamburg | 151,463 | 1.2× |
| Brandenburg | 124,971 | 0.72× |
| Sachsen-Anhalt | 95,508 | 0.66× |
| Thüringen | 87,661 | 0.62× |
| Mecklenburg-Vorpommern | 64,996 | 0.61× |
| Saarland | 52,143 | 0.76× |
| Bremen | 49,316 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.68× | Shopping |
| Gil Ofarim | 1.78× | Music & Radio |
| Collectable | 2.16× | Kids & Family |
| Product design | 1.55× | Business & Career |
| JDSU | 2.86× | Business & Career |
| Grappling | 1.84× | Sports |
| Information sensitivity | 4.02× | Technology & Electronics |
| Bank account | 1.84× | Business & Career |
| Cachorro | 2.21× | Pets & Animals |
| Icon (magazine) | 1.59× | Arts & Culture |
| Ireen Sheer | 1.76× | Music & Radio |
| Boogie-woogie (dance) | 4.44× | Music & Radio |
| Nurse education | 1.52× | Kids & Family |
| Cancoillotte | 3.07× | Food & Beverages |
| Carrie (novel) | 3.01× | Literature |
| Building insulation | 2.09× | Home & Garden |
| Glamis | 2.58× | Travel & Leisure |
| Picnic | 1.65× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.13× | Music & Radio |
| Janitor | 2.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.05 |
| DIY Mentality | THRILL | 1.43 |
| Sustainability | BALANCE | 1.41 |
| Luxury Orientation | PREMIUM | 1.29 |
| Creativity | OPEN | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Japan | 17.2% |
| Germany | 6.1% |
See Pug audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Pug have in Germany?
Pug has an estimated audience of 5,577,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pug fans?
64.4% of Pug fans are female, 35.6% are male, with an average age of 37.6 years.
Which brands do Pug fans like most?
Pug fans show strongest brand affinity for Rossmann (1.68×), Gil Ofarim (1.78×), and Collectable (2.16×) over the country average.
Where do Pug fans live in Germany?
Pug fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,433,702), Bayern (reach 1,260,091), and Baden-Württemberg (reach 776,953). These three regions account for the largest share of the active audience.
What other brands do Pug fans also like?
Beyond Pug itself, the audience over-indexes on Gil Ofarim (1.78×), Collectable (2.16×), Product design (1.55×), and JDSU (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.