A data profile of the people who buy, follow and care about Pug in Spain — modelled from more than twelve digital signal sources. Pug has an estimated audience of 2,738,569 people in Spain.
Pug has an estimated audience of 2,738,569 people in Spain. 65.5% are female, 34.5% are male, average age 41.3. Top brand affinities: Pet sitting, Poodle, Labrador Retriever, Beagle, Shih Tzu.
Top brand affinities include Pet sitting, Poodle, Labrador Retriever, with strongest over-indexing on Pet sitting (10.97× the country average).
Demographically, the Pug audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
The typical Pug fan in Spain is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.
The key figures that characterise the Pug profile in Spain.
65.5% are female, 34.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 41.3 |
| Estimated audience size | 2,738,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Pug audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 17.2% |
| Germany | 6.1% |
The strongest cross-interests of the Pug audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet sitting | Pets & Animals | 10.97× | ||
| 02 | Dog grooming | Pets & Animals | 7.34× | ||
| 03 | Alaskan Malamute | Pets & Animals | 6.42× | ||
| 04 | Portrait painting | Arts & Culture | 6.29× | ||
| 05 | Broadway theatre | Travel & Leisure | 6.23× | ||
| 06 | Beagle | Pets & Animals | 6.22× | ||
| 07 | Dachshund | Pets & Animals | 6.08× | ||
| 08 | Bulldog | Pets & Animals | 6.06× | ||
| 09 | Dog agility | Pets & Animals | 6.00× | ||
| 10 | Shih Tzu | Pets & Animals | 5.98× | ||
| 11 | Poodle | Pets & Animals | 5.88× | ||
| 12 | Labrador Retriever | Pets & Animals | 5.79× | ||
| 13 | Motor oil | Cars & Mobility | 5.77× | ||
| 14 | British Shorthair | Pets & Animals | 4.65× | ||
| 15 | Pet store | Pets & Animals | 4.42× | ||
| 16 | Brico Dépôt | Shopping | 3.79× | ||
| 17 | Pet food | Pets & Animals | 3.67× | ||
| 18 | Maisons du Monde | Home & Garden | 3.56× | ||
| 19 | Yorkshire Terrier | Pets & Animals | 3.49× | ||
| 20 | Dogs | Pets & Animals | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.88× | |
| Mindfulness | BALANCE | 1.59× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.52× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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