A data profile of the people who buy, follow and care about Apartment in Portugal — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 3,070,372 people in Portugal.
The average Apartment fan in Portugal is 47.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Apartment profile in Portugal.
58.7% are female, 41.3% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 47.4 |
| Estimated audience size | 3,070,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Apartment audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 1.93× | |
| 02 | Faro District | ~300K | 1.63× | |
| 03 | Porto District | ~1M | 1.43× | |
| 04 | Santarém District | ~200K | 1.43× | |
| 05 | Lisbon District | ~1.5M | 1.38× | |
| 06 | Leiria District | ~200K | 1.18× | |
| 07 | Setúbal District | ~400K | 1.13× | |
| 08 | Aveiro District | ~200K | 1.05× | |
| 09 | Viana do Castelo District | ~80K | 1.00× | |
| 10 | Braga District | ~300K | 0.98× | |
| 11 | Coimbra District | ~100K | 0.97× | |
| 12 | Azores | ~80K | 0.92× | |
| 13 | Viseu District | ~100K | 0.91× | |
| 14 | Vila Real District | ~50K | 0.87× | |
| 15 | Bragança District | ~30K | 0.86× | |
| 16 | Beja District | ~40K | 0.84× | |
| 17 | Castelo Branco District | ~50K | 0.83× | |
| 18 | Portalegre District | ~30K | 0.83× | |
| 19 | Guarda District | ~30K | 0.82× | |
| 20 | Évora District | ~40K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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