A data profile of the people who buy, follow and care about Apartment in Mexico — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 4,238,710 people in Mexico.
The average Apartment fan in Mexico is 39.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Chihuahua, Distrito Federal.
Top brand affinities include Real property, Comex Group, Mortgage loans, with strongest over-indexing on Real property (1.81× the country average).
Demographically, the Apartment audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Apartment fan in Mexico is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Apartment profile in Mexico.
52.1% are female, 47.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 39.2 |
| Estimated audience size | 4,238,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 15% |
of the worldwide Apartment audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chihuahua | ~500K | 3.73× | |
| 02 | Morelos | ~200K | 2.48× | |
| 03 | Hidalgo | ~200K | 2.12× | |
| 04 | Baja California | ~300K | 1.45× | |
| 05 | Yucatan | ~100K | 1.45× | |
| 06 | Nuevo Leon | ~300K | 1.11× | |
| 07 | Jalisco | ~300K | 1.08× | |
| 08 | State of Mexico | ~600K | 1.06× | |
| 09 | Coahuila de Zaragoza | ~100K | 0.95× | |
| 10 | Veracruz (state) | ~200K | 0.93× | |
| 11 | Nayarit | ~40K | 0.90× | |
| 12 | Baja California Sur | ~30K | 0.85× | |
| 13 | Distrito Federal | ~400K | 0.77× | |
| 14 | Guanajuato | ~100K | 0.72× | |
| 15 | Aguascalientes | ~40K | 0.69× | |
| 16 | Colima | ~20K | 0.69× | |
| 17 | Puebla | ~200K | 0.67× | |
| 18 | Durango | ~40K | 0.60× | |
| 19 | Campeche | ~20K | 0.60× | |
| 20 | Michoacan de Ocampo | ~90K | 0.59× | |
| 21 | Guerrero | ~60K | 0.59× | |
| 22 | Tlaxcala | ~30K | 0.59× | |
| 23 | Zacatecas | ~30K | 0.57× | |
| 24 | Chiapas | ~70K | 0.55× | |
| 25 | Oaxaca | ~50K | 0.45× | |
| 26 | Sinaloa | ~50K | 0.45× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 2.28× | ||
| 02 | Starter home | Home & Garden | 2.17× | ||
| 03 | First-time buyer | Shopping | 2.16× | ||
| 04 | Mortgage calculator | Home & Garden | 1.96× | ||
| 05 | Property finder | Home & Garden | 1.95× | ||
| 06 | Real property | Home & Garden | 1.81× | ||
| 07 | Lamudi | Home & Garden | 1.69× | ||
| 08 | Real estate investing | Business & Career | 1.65× | ||
| 09 | Mortgage law | Home & Garden | 1.64× | ||
| 10 | Comex Group | Home & Garden | 1.63× | ||
| 11 | Investor | Business & Career | 1.61× | ||
| 12 | Mortgage loans | Business & Career | 1.59× | ||
| 13 | Return on investment | Business & Career | 1.59× | ||
| 14 | Lumber | Home & Garden | 1.55× | ||
| 15 | Investment strategy | Business & Career | 1.54× | ||
| 16 | Commercial mortgage | Business & Career | 1.54× | ||
| 17 | Bedroom | Home & Garden | 1.52× | ||
| 18 | Credit union | Business & Career | 1.51× | ||
| 19 | Roof | Home & Garden | 1.50× | ||
| 20 | Collagen | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| DIY Mentality | THRILL | 1.24× | |
| Design Affinity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Spirituality | BALANCE | 0.90× | |
| Sustainability | BALANCE | 0.92× |
Apartment has an estimated audience of 4,238,710 people in Mexico, concentrated in State of Mexico and Chihuahua.
52.1% of Apartment fans are female, 47.9% are male, with an average age of 39.2 years.
Apartment fans show strongest brand affinity for Real property (1.81×), Comex Group (1.63×), and Mortgage loans (1.59×) over the country average.
Apartment fans in Mexico are most concentrated in State of Mexico (reach ~600K), Chihuahua (reach ~500K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Comex Group (1.63×), Mortgage loans (1.59×), Investor (1.61×), and Roof (1.5×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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