Apartment Audience in Mexico

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Apartment has an estimated audience of 4,238,710 people in Mexico. 52.1% are female, 47.9% are male, average age 39.2. Top regions: State of Mexico, Chihuahua, Distrito Federal. Top brand affinities: Real property, Comex Group, Mortgage loans, Investor, Roof.

The average Apartment fan in Mexico is 39.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Chihuahua, Distrito Federal. Top brand affinities include Real property, Comex Group, Mortgage loans, with strongest over-indexing on Real property (1.81× the country average). Demographically, the Apartment audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Apartment fans

Demographic split for Apartment audience in Mexico
MetricValue
Female52.1%
Male47.9%
Average age39.2
Estimated audience size4,238,710

Audience persona

The typical Apartment fan in Mexico is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Top regions in Mexico

Top regions ranked by reach for Apartment in Mexico
RegionReachAffinity
State of Mexico618,9481.06×
Chihuahua549,7823.75×
Distrito Federal426,7240.77×
Jalisco339,3241.08×
Nuevo Leon281,6611.11×
Baja California256,2681.46×
Veracruz (state)230,3670.92×
Hidalgo220,1272.14×
Morelos184,1432.51×
Puebla148,9790.66×
Guanajuato142,2590.71×
Yucatan128,5261.46×
Coahuila de Zaragoza121,0160.95×
Michoacan de Ocampo82,7780.56×
Chiapas65,5350.52×
Guerrero58,5860.54×
Sinaloa46,0450.41×
Oaxaca44,3150.38×
Nayarit36,4540.89×
Aguascalientes35,6290.66×
Durango32,1250.55×
Baja California Sur28,0520.83×
Zacatecas26,4870.49×
Tlaxcala25,4260.52×
Colima17,0690.63×
Campeche16,8020.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apartment audience
BrandAffinityCategory
Real property1.81×Home & Garden
Comex Group1.63×Home & Garden
Mortgage loans1.59×Business & Career
Investor1.61×Business & Career
Roof1.5×Home & Garden
Property finder1.95×Home & Garden
Mortgage calculator1.96×Home & Garden
First-time buyer2.16×Shopping
Investment strategy1.54×Business & Career
Mortgage law1.64×Home & Garden
Credit union1.51×Business & Career
Lumber1.55×Home & Garden
Lamudi1.69×Home & Garden
Real estate investing1.65×Business & Career
Collagen1.5×Beauty & Wellness
Bedroom1.52×Home & Garden
Starter home2.17×Home & Garden
Commercial mortgage1.54×Business & Career
First-time home buyer grant2.28×Home & Garden
Return on investment1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apartment audience
TraitClusterScore
Quality AwarenessPREMIUM2.43
Design AffinityPREMIUM2.02
MindfulnessBALANCE2.01
Luxury OrientationPREMIUM1.98
TravellingTHRILL1.86
Risk AppetiteTHRILL1.6

Worldwide distribution

Worldwide audience distribution share by country for Apartment
CountryShare
United States18.4%
Brazil4.5%
United Kingdom4.5%

See Apartment audiences in other countries

More Business & Career audiences in Mexico

Frequently asked questions

How many fans does Apartment have in Mexico?

Apartment has an estimated audience of 4,238,710 people in Mexico, concentrated in State of Mexico and Chihuahua.

What is the gender split and age of Apartment fans?

52.1% of Apartment fans are female, 47.9% are male, with an average age of 39.2 years.

Which brands do Apartment fans like most?

Apartment fans show strongest brand affinity for Real property (1.81×), Comex Group (1.63×), and Mortgage loans (1.59×) over the country average.

Where do Apartment fans live in Mexico?

Apartment fans in Mexico are most concentrated in State of Mexico (reach 618,948), Chihuahua (reach 549,782), and Distrito Federal (reach 426,724). These three regions account for the largest share of the active audience.

What other brands do Apartment fans also like?

Beyond Apartment itself, the audience over-indexes on Comex Group (1.63×), Mortgage loans (1.59×), Investor (1.61×), and Roof (1.5×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.