Travel website Audience in Germany
Travel website has an estimated audience of 4,552,367 people in Germany. 56.4% are female, 43.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Airbnb, Booking.com, Ryanair, TripAdvisor, Immobilien.
The average Travel website fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Airbnb, Booking.com, Ryanair, with strongest over-indexing on Airbnb (2.89× the country average). Demographically, the Travel website audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel website fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.4 |
| Estimated audience size | 4,552,367 |
Audience persona
The typical Travel website fan in Germany is more female, around 39.4 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,134,619 | 1.14× |
| Bayern | 873,942 | 1.19× |
| Baden-Württemberg | 786,871 | 1.27× |
| Niedersachsen | 493,795 | 1.12× |
| Hessen | 411,668 | 1.19× |
| Rheinland-Pfalz | 229,138 | 1× |
| Sachsen | 208,952 | 0.94× |
| Berlin | 185,423 | 0.91× |
| Schleswig-Holstein | 153,858 | 0.94× |
| Brandenburg | 143,845 | 1.02× |
| Thüringen | 108,507 | 0.94× |
| Sachsen-Anhalt | 101,549 | 0.86× |
| Hamburg | 81,616 | 0.79× |
| Mecklenburg-Vorpommern | 62,351 | 0.72× |
| Saarland | 58,632 | 1.05× |
| Bremen | 36,167 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 2.89× | Travel & Leisure |
| Booking.com | 3.42× | Travel & Leisure |
| Ryanair | 2.68× | Travel & Leisure |
| TripAdvisor | 3.4× | Travel & Leisure |
| Immobilien | 3.03× | Business & Career |
| Google Flights | 3.33× | Travel & Leisure |
| Trivago | 3.12× | Travel & Leisure |
| Discount stores | 1.51× | Shopping |
| REWE | 1.65× | Shopping |
| Hotels | 1.65× | Travel & Leisure |
| Backpacking (travel) | 3.13× | Travel & Leisure |
| Travel Adventures | 2.16× | Travel & Leisure |
| Nature | 1.51× | Home & Garden |
| Sunexpress | 2.74× | Travel & Leisure |
| Skyscanner | 2.85× | Travel & Leisure |
| Wizz Air | 4.2× | Travel & Leisure |
| Tree house | 5.25× | Kids & Family |
| Momondo | 5.66× | Travel & Leisure |
| Eurowings | 1.89× | Travel & Leisure |
| Adventure | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.5 |
| Sports Activity | POWER | 1.63 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.43 |
| Indulgence | JOY | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.0% |
| Italy | 5.6% |
See Travel website audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Travel website have in Germany?
Travel website has an estimated audience of 4,552,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Travel website fans?
56.4% of Travel website fans are female, 43.6% are male, with an average age of 39.4 years.
Which brands do Travel website fans like most?
Travel website fans show strongest brand affinity for Airbnb (2.89×), Booking.com (3.42×), and Ryanair (2.68×) over the country average.
Where do Travel website fans live in Germany?
Travel website fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,134,619), Bayern (reach 873,942), and Baden-Württemberg (reach 786,871). These three regions account for the largest share of the active audience.
What other brands do Travel website fans also like?
Beyond Travel website itself, the audience over-indexes on Booking.com (3.42×), Ryanair (2.68×), TripAdvisor (3.4×), and Immobilien (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.