Tree house Audience in Germany
A data profile of the people who buy, follow and care about Tree house in Germany — modelled from more than twelve digital signal sources. Tree house has an estimated audience of 1,340,620 people in Germany.
The average Tree house fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Sanremo Music Festival, Travel website, with strongest over-indexing on Nature (3.24× the country average).
Demographically, the Tree house audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tree house fan in Germany is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Tree house profile in Germany.
Search interest · 12-month trend
Demographics of Tree house fans
58.9% are female, 41.1% are male, average age 46.0.
Gender split
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.0 |
| Estimated audience size | 1,340,620 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Tree house audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 5.8% |
| Italy | 5.0% |
Geography
Where the Tree house audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.22× | |
| 02 | Niedersachsen | ~200K | 1.18× | |
| 03 | Brandenburg | ~50K | 1.12× | |
| 04 | Bayern | ~200K | 1.09× | |
| 05 | Mecklenburg-Vorpommern | ~30K | 1.07× | |
| 06 | Rheinland-Pfalz | ~70K | 1.01× | |
| 07 | Sachsen | ~70K | 1.00× | |
| 08 | Thüringen | ~30K | 1.00× | |
| 09 | Hamburg | ~30K | 0.99× | |
| 10 | Sachsen-Anhalt | ~30K | 0.98× | |
| 11 | Schleswig-Holstein | ~50K | 0.95× | |
| 12 | Nordrhein-Westfalen | ~300K | 0.93× | |
| 13 | Hessen | ~90K | 0.92× | |
| 14 | Saarland | ~10K | 0.90× | |
| 15 | Bremen | ~10K | 0.90× | |
| 16 | Berlin | ~50K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tree house audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sanremo Music Festival | Music & Radio | 20.00× | ||
| 02 | Rent-to-own | Home & Garden | 10.21× | ||
| 03 | Travel website | Travel & Leisure | 5.25× | ||
| 04 | Anime convention | Literature | 5.12× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 5.06× | ||
| 06 | Hot tub | Home & Garden | 4.86× | ||
| 07 | Dexter (TV series) | Movies & TV | 4.59× | ||
| 08 | Collectible card game | Games | 4.25× | ||
| 09 | Secret Escapes | Travel & Leisure | 4.14× | ||
| 10 | Garden furniture | Home & Garden | 3.63× | ||
| 11 | Flower bouquet | Home & Garden | 3.31× | ||
| 12 | Vacations | Travel & Leisure | 3.27× | ||
| 13 | Nature | Home & Garden | 3.24× | ||
| 14 | Solar power | Home & Garden | 3.17× | ||
| 15 | TUI | Travel & Leisure | 2.89× | ||
| 16 | Lodging | Travel & Leisure | 2.79× | ||
| 17 | Picture book | Literature | 2.72× | ||
| 18 | Family | Kids & Family | 2.36× | ||
| 19 | Efficient energy use | Technology & Electronics | 2.19× | ||
| 20 | Germany | Travel & Leisure | 1.65× |
Personality of the Tree house audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Travelling | THRILL | 1.78× | |
| Spirituality | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× |
Frequently asked questions
How many fans does Tree house have in Germany?
Tree house has an estimated audience of 1,340,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tree house fans?
58.9% of Tree house fans are female, 41.1% are male, with an average age of 46.0 years.
Which brands do Tree house fans like most?
Tree house fans show strongest brand affinity for Nature (3.24×), Sanremo Music Festival (20×), and Travel website (5.25×) over the country average.
Where do Tree house fans live in Germany?
Tree house fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Tree house fans also like?
Beyond Tree house itself, the audience over-indexes on Sanremo Music Festival (20×), Travel website (5.25×), Family (2.36×), and Vacations (3.27×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tree house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.