Tree house Audience in Germany
Tree house has an estimated audience of 1,340,620 people in Germany. 58.9% are female, 41.1% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euskirchen (district), Goes, Stradivarius, Nationality, Škoda Kodiaq.
The average Tree house fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euskirchen (district), Goes, Stradivarius, with strongest over-indexing on Euskirchen (district) (20× the country average). Demographically, the Tree house audience skews more female with an average age of 46.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Tree house fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.0 |
| Estimated audience size | 1,340,620 |
Audience persona
The typical Tree house fan in Germany is more female, around 46.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euskirchen (district).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,469 | 0.96× |
| Bayern | 241,834 | 1.12× |
| Baden-Württemberg | 222,264 | 1.22× |
| Niedersachsen | 150,713 | 1.16× |
| Hessen | 95,451 | 0.93× |
| Rheinland-Pfalz | 68,604 | 1.02× |
| Sachsen | 68,398 | 1.04× |
| Berlin | 49,612 | 0.83× |
| Schleswig-Holstein | 46,755 | 0.97× |
| Brandenburg | 44,919 | 1.08× |
| Thüringen | 32,939 | 0.96× |
| Sachsen-Anhalt | 32,409 | 0.93× |
| Hamburg | 30,783 | 1.02× |
| Mecklenburg-Vorpommern | 26,976 | 1.05× |
| Saarland | 14,220 | 0.86× |
| Bremen | 9,663 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euskirchen (district) | 20× | Travel & Leisure |
| Goes | 1.79× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Nationality | 3.56× | Politics & Society |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Israel | 1.78× | Travel & Leisure |
| KLIX (AM) | 1.92× | Music & Radio |
| Home Delivery | 1.89× | Food & Beverages |
| Pantsuit | 3.9× | Fashion & Accessoires |
| Figure painting (hobby) | 2.31× | Arts & Culture |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Volvo V60 | 2.56× | Cars & Mobility |
| Steampunk | 2.04× | Fashion & Accessoires |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Hakone, Kanagawa | 3.2× | Travel & Leisure |
| The Hunt (2012 film) | 2.2× | Movies & TV |
| Theocracy | 5× | Music & Radio |
| Glashütte | 2.06× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.87× | Politics & Society |
| DEFCON (video game) | 3.15× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.93 |
| Community Orientation | OPEN | 1.72 |
| Pet Ownership | JOY | 1.59 |
| Design Affinity | PREMIUM | 1.58 |
| Travelling | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| United Kingdom | 5.8% |
| Italy | 5.0% |
See Tree house audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tree house have in Germany?
Tree house has an estimated audience of 1,340,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tree house fans?
58.9% of Tree house fans are female, 41.1% are male, with an average age of 46.0 years.
Which brands do Tree house fans like most?
Tree house fans show strongest brand affinity for Euskirchen (district) (20×), Goes (1.79×), and Stradivarius (1.97×) over the country average.
Where do Tree house fans live in Germany?
Tree house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,469), Bayern (reach 241,834), and Baden-Württemberg (reach 222,264). These three regions account for the largest share of the active audience.
What other brands do Tree house fans also like?
Beyond Tree house itself, the audience over-indexes on Goes (1.79×), Stradivarius (1.97×), Nationality (3.56×), and Škoda Kodiaq (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tree house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.