Tree house Audience in United States

Tree house logo

Tree house has an estimated audience of 12,305,871 people in United States. 64.6% are female, 35.4% are male, average age 47.6. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Israel, Goop, Google Home, Wok.

The average Tree house fan in United States is 47.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Israel, Goop, with strongest over-indexing on Governor of Michigan (10.2× the country average). Demographically, the Tree house audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Tree house fans

Demographic split for Tree house audience in United States
MetricValue
Female64.6%
Male35.4%
Average age47.6
Estimated audience size12,305,871

Audience persona

The typical Tree house fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Tree house in United States
RegionReachAffinity
Texas1,212,6471.15×
California1,202,7420.89×
Florida750,9950.9×
Massachusetts658,6552.72×
New York629,0890.91×
Illinois563,2131.37×
Georgia431,3861.14×
Ohio381,8181.01×
Pennsylvania335,9620.81×
North Carolina333,9360.9×
Michigan278,2680.86×
Washington254,6961.03×
New Jersey252,8240.81×
Virginia247,4580.83×
Indiana234,8641.04×
Tennessee226,3140.92×
Missouri222,0411.12×
Louisiana219,9341.39×
Connecticut180,6971.46×
South Carolina175,0560.95×
Alabama166,0910.97×
Maryland163,1880.77×
Arizona154,1180.61×
Wisconsin151,6030.82×
Minnesota146,3520.83×
Oklahoma141,6971.04×
Kentucky135,3800.88×
Colorado132,9730.69×
Oregon127,3410.9×
Arkansas114,3321.13×
New Hampshire114,2692.36×
Iowa95,0250.94×
Mississippi94,7190.93×
Utah92,7850.84×
Kansas92,5900.95×
Nevada73,1920.61×
Alaska61,8692.35×
Rhode Island56,5021.44×
West Virginia50,4020.88×
Hawaii49,7490.94×
Idaho46,7900.76×
New Mexico43,7690.71×
Maine42,7080.97×
Nebraska36,4620.59×
Washington, District of Columbia32,8120.89×
Vermont26,7791.24×
Montana21,4650.63×
Delaware19,9450.59×
South Dakota15,0440.53×
North Dakota14,5690.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tree house audience
BrandAffinityCategory
Governor of Michigan10.2×Politics & Society
Israel2.65×Travel & Leisure
Goop6.7×Internet & Social Media
Google Home7.89×Technology & Electronics
Wok7.7×Food & Beverages
El Paso County, Colorado14.42×Travel & Leisure
headspace10.39×Health
Cherish (group)12.06×Music & Radio
Hibachi8.68×Food & Beverages
Whataburger1.94×Food & Beverages
Grace Slick8.1×Music & Radio
Fairy godmother6.43×Literature
TV Fanatic8.75×Movies & TV
Kikar HaShabbat13.28×News
Grinch3.14×Movies & TV
Jeep Wagoneer4.46×Cars & Mobility
Ira Glass12.94×Music & Radio
Pillow1.61×Home & Garden
Hipster6.17×Politics & Society
No Escape (1994 film)7.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tree house audience
TraitClusterScore
Family OrientationCONSERVATISM1.33
TraditionCONSERVATISM1.3
Community OrientationOPEN1.29
SpiritualityBALANCE1.23
IndividualismJOY1.21
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Tree house
CountryShare
United States35.0%
United Kingdom5.8%
Italy5.0%

See Tree house audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Tree house have in United States?

Tree house has an estimated audience of 12,305,871 people in United States, concentrated in Texas and California.

What is the gender split and age of Tree house fans?

64.6% of Tree house fans are female, 35.4% are male, with an average age of 47.6 years.

Which brands do Tree house fans like most?

Tree house fans show strongest brand affinity for Governor of Michigan (10.2×), Israel (2.65×), and Goop (6.7×) over the country average.

Where do Tree house fans live in United States?

Tree house fans in United States are most concentrated in Texas (reach 1,212,647), California (reach 1,202,742), and Florida (reach 750,995). These three regions account for the largest share of the active audience.

What other brands do Tree house fans also like?

Beyond Tree house itself, the audience over-indexes on Israel (2.65×), Goop (6.7×), Google Home (7.89×), and Wok (7.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.