Rascasse Audience Intelligence

Tree house Audience in United States

A data profile of the people who buy, follow and care about Tree house in United States — modelled from more than twelve digital signal sources. Tree house has an estimated audience of 12,305,871 people in United States.

#1925among Topic in United States#87in Kids & Family

The average Tree house fan in United States is 47.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Donald Trump, Nostalgia, Nature, with strongest over-indexing on Donald Trump (1.64× the country average).

Demographically, the Tree house audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tree house fan in United States is more female, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tree house profile in United States.

Audience size
12.3M
in United States
Gender
64.6%♀
35.4% male
Age
47.6
average years
Country rank
#2900
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tree house fans

64.6% are female, 35.4% are male, average age 47.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Tree house audience in United States
MetricValue
Female64.6%
Male35.4%
Average age47.6
Estimated audience size12,305,871
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Tree house audience in United States
Age bracketShare%
16-198%
20-2911%
30-3914%
40-4922%
50+45%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Tree house audience comes from United States.

Worldwide audience distribution share by country for Tree house
CountryShare
United States35.0%
United Kingdom5.8%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tree house audience in United States is strongest.

Fig. 05

Top regions by affinity

Tree house fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K2.59×
02Alaska~60K2.20×
03New Hampshire~100K2.18×
04Texas~1.5M1.56×
05Indiana~300K1.46×
06Connecticut~200K1.44×
07Rhode Island~60K1.44×
08Illinois~500K1.32×
09Louisiana~200K1.27×
10Ohio~500K1.25×
11Vermont~30K1.22×
12Georgia~400K1.11×
13Arkansas~100K1.07×
14Missouri~200K1.06×
15Hawaii~50K1.01×
16Maine~40K1.00×
17Washington~200K0.98×
18Oklahoma~100K0.98×
19Kansas~90K0.96×
20New York~600K0.93×
21Alabama~200K0.92×
22Mississippi~90K0.92×
23California~1M0.91×
24South Carolina~200K0.91×
25Iowa~90K0.90×
26Tennessee~200K0.88×
27Kentucky~100K0.88×
28Oregon~100K0.88×
29Florida~700K0.87×
30Idaho~50K0.87×
31West Virginia~50K0.87×
32North Carolina~300K0.84×
33New Jersey~300K0.84×
34Utah~90K0.84×
35Washington, District of Columbia~30K0.83×
36Pennsylvania~300K0.81×
37Michigan~300K0.80×
38Wisconsin~100K0.79×
39Minnesota~100K0.79×
40Maryland~200K0.77×
41Virginia~200K0.76×
42New Mexico~50K0.75×
43Montana~30K0.74×
44North Dakota~20K0.74×
45South Dakota~20K0.73×
46Nebraska~40K0.71×
47Delaware~20K0.71×
48Colorado~100K0.68×
49Nevada~80K0.67×
50Arizona~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Tree house, United States
0.60×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tree house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tree house audience
#·InterestCategoryAffinity×
01Microwave ovenHome & Garden3.22×
02NostalgiaHome & Garden2.76×
03Life insuranceBusiness & Career2.70×
04PharmacyBusiness & Career2.66×
05ExpediaTravel & Leisure2.57×
06Charitable organizationPolitics & Society2.54×
07Real propertyHome & Garden2.47×
08TraditionPolitics & Society2.44×
09Fox News ChannelMovies & TV2.27×
10Nonprofit organizationPolitics & Society2.12×
11GeneticsKids & Family2.05×
12BeachesTravel & Leisure1.75×
13American AirlinesTravel & Leisure1.74×
14Hobby LobbyHome & Garden1.74×
15Health careBusiness & Career1.72×
16NatureHome & Garden1.71×
17Texas RoadhouseFood & Beverages1.68×
18Donald TrumpPolitics & Society1.64×
19RecipesFood & Beverages1.58×
20HappinessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tree house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tree house audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Community OrientationOPEN1.87×
SpiritualityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tree house audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.88×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tree house have in United States?

Tree house has an estimated audience of 12,305,871 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tree house fans?

64.6% of Tree house fans are female, 35.4% are male, with an average age of 47.6 years.

03

Which brands do Tree house fans like most?

Tree house fans show strongest brand affinity for Donald Trump (1.64×), Nostalgia (2.76×), and Nature (1.71×) over the country average.

04

Where do Tree house fans live in United States?

Tree house fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Tree house fans also like?

Beyond Tree house itself, the audience over-indexes on Nostalgia (2.76×), Nature (1.71×), Nonprofit organization (2.12×), and Tradition (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Tree house audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tree house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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